AN EXPLORATORY STUDY ON THE INTERNET MARKETING STRATEGY OF COACH IN CHINA
Meng Cui
【期刊名称】《校园英语（教研版）》 【年(卷),期】2016(000)002
【摘要】This thesis aims to study an American brand—Coach’s online marketing strategy in China. It starts with a basic introduction to Coach Brand; and then the writer offers a SWOT analysis on Coach’s Internet marketing strategies. The last chapter is dealing with the Internet marketing strategy adopted by Coach. 【总页数】1页(255-255) 【关键词】
【作者】Meng Cui
【作者单位】Dongbei University of Finance and Economics 【正文语种】英文 【中图分类】 【相关文献】
1.A Study of Learning Strategies on the Internet-Based College English Self-Study Platform [J], QU Ying
2.A comparative study of differences in writing strategies among Chinese EFL learners, overseas Chinese ESL learners, and Northern American ENL learners [J], WU Li-lin; ZHANG Dan
3.On the Translation Strategies of Chinese Neologisms-A Case Study on Chinese Neologisms in 2015 [J], WANG Yan
4.Study on the College Politics Education Strategies and Methods in the Internet Plus Mode [J], Jiawei Ren[1]; Lina Shan[1]; Xiaohui Meng[2] 5.On Translation Strategies of Chinese Internet Buzzwords [J], 方小书
以上内容为文献基本信息，获取文献全文请下载
AN EXPLORATORY STUDY ON THE INTERNET MARKETING STRATEGY OF COACH IN CHINA
