本科论文
目 录
摘 要 ....................................... 错误!未定义书签。 Abstract ........................................ 错误!未定义书签。 引 言 ....................................... 错误!未定义书签。 1 包装作品《林中屋》创作综述 ................... 错误!未定义书签。 1.1 创作背景 ................................. 错误!未定义书签。 1.2 作品阐述 ................................. 错误!未定义书签。 2 包装作品《林中屋》创作依据 ................... 错误!未定义书签。 2.1 新古典主义 ............................... 错误!未定义书签。 2.2 茶文化与传统文化元素 ..................... 错误!未定义书签。 3 包装作品《林中屋》创作过程 ................... 错误!未定义书签。 3.1 包装材料设计 ............................. 错误!未定义书签。 3.2 包装结构设计 ............................. 错误!未定义书签。 3.3 包装色彩设计 ............................. 错误!未定义书签。 3.4 包装图案设计 ............................. 错误!未定义书签。 3.5 包装文字设计 ............................................ 19 4 包装作品《林中屋》创作总结 ................... 错误!未定义书签。 结 论 ....................................... 错误!未定义书签。 参考文献 ....................................... 错误!未定义书签。
本科论文
摘 要
包装设计是我们看到一件商品时最直接的视觉认知判断的途径，但目前存在部分茶叶包装设计过度注重包装的昂贵和奢华感，在设计中缺少与传统文化内涵更好的结合，尤其缺少传统茶文化的具体体现。茶叶包装设计应通过对结构、色彩、图案等元素的设计，创造出最具特色的图形画面，引起消费者的视觉关注。因此本次设计以“林中屋”为主题进行茶叶包装设计，以“素、品、茶、道”为系列，借鉴新古典主义的艺术表现形式，参考市面上流行的茶叶包装设计，融合自己关于传统文化设计理念，构筑图像视觉文化，旨在将传统文化更充分、更具体的与包装设计相融合。
本文第一部分主要是对本次设计的创作综述，分析了当前茶叶包装设计的大背景并对此次设计的灵感来源和作品进行了阐述。第二部分说明了创作依据是借助新古典主义的简化抽象的艺术表现手法，融合与茶相关的传统文化元素进行设计。第三部分详细阐述了本次包装设计的创作过程，介绍了本次设计材料、结构、色彩、图案和文字等方面的具体设计和设计来源。第四部分对本次创作进行了总结，简要说明了通过本次包装设计的收获与不足之处。
关键词：包装设计；茶文化；传统文化；融合
本科论文
Abstract
Packaging design is the most direct way of visual cognitive judgment when we see a commodity, but at present, there are some tea packaging designs that pay too much attention to the expensive and luxurious sense of packaging, lack of a better combination with the connotation of traditional culture in the design, especially the specific embodiment of traditional tea culture.The design of tea packaging should create the most characteristic graphics and pictures through the design of structure, color, pattern and other elements, so as to attract consumers' visual attention. Therefore, this design takes \tea packaging design, with \the artistic expression form of neoclassicism, referring to the popular tea packaging design on the market, integrate their own thinking about traditional culture design, convey visual culture, and want to integrate traditional culture with packaging design more fully and concretely.
The first part of this article is mainly to summarize the creation of this design, analyze the current social background of tea packaging design and elaborate the inspiration source and works of this design.The second part explains that the creative basis is to use the simplified and abstract artistic expression techniques of neoclassicism to integrate the traditional cultural elements related to tea for design. The third part elaborates the creation process of this packaging design, introduces
本科论文
the specific content and design source of the materials, structure, color, pattern and text used in this design.The fourth part summarizes the creation, briefly describes the harvest and shortcomings of this packaging design.
Key words:packaging design;tea culture;traditional culture; integration
包装作品《林中屋》创作
