Use case 4 –Real-World Evidence & Real-World DataPhaseClinicalstudiesand post-marketingReduceclinicaltrial efforts by replacingRandomizedClinicalTrials withreal-world data evidenceto assessdrugand treatmenteffectiveness(bothon care and costssides)ContextProblems?Overallcosts?Instrument patients withnew technologies (smartphone, wearables, sensors) in orderto Solutionease/automate data collection?Physician/patients: constant patient monitoring. Real-time detectionof adverse events/reactionsGains?Manufacturer: costreduction, adverse eventsand advsncereactionearlydetection, finergrainedpatient datasets, agile trial, improvedproducer/patient Use case 5 –Predictive CarePhaseContextPost-marketing / real-life CollectReal-World Data from?standard? individualsto help thembettertheirhealthProblems?N.A.Solution?Instrument patients withnew technologies (smartphone, wearables, sensors) in orderto help themimprovetheirday-to-dayhealth?Propose a widerange of healthimprovementsmethodsrangingfromvitaminsupplementationto actualtreatmentGains?Closerproducer–patient relation -> Improvedproducerreputation?CollectReal-World datasetsfor furtherbaselinedefinitionsand epidemiologyUse case 6 –CounterfeitPhaseContextProblemsPost-marketing?7% of all medicinesworldwideare counterfeit. Counterfeitmarketestimation: $75bn (2014)?In someregionsof the world, up to 30% of drugsare counterfeit?Producer reputation?Difficultyto preciselylocatecounterfeitproductsand take(real-time) actions?Serializemedicines(barcodes, RFID) and instrument the actorsof the supplychainwithnew technologies (smartphone, readers) the enable the checking of eachlot identifier againsta Solutioncentral databaseGains?Reputation?DecreasedincomelossEMA: http://www.ema.europa.eu/ema/index.jsp?curl=pages/special_topics/general/general_content_000186.jsp&mid=WC0b01ac058002d4e8
Other use cases?Maintenance and Incident Management
?Predictive Maintenance?Field Team management?Inventory Management
?Supply chain monitoring
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