Factors attracting Chinese Generation Y in the smartphone application marketplace

Factors attracting Chinese Generation Y in the

smartphone application marketplace

Shijian LUO;Yi HU;Yuxiao ZHOU

【期刊名称】《中国高等学校学术文摘·计算机科学》 【年(卷),期】2017(011)002

【摘要】Smartphone applications (apps) are becoming increasingly popular all over the world,particularly in the Chinese Generation Y population;however,surprisingly,only a small number of studies on app factors valued by this important group have been conducted.Because the competition among app developers is increasing,app factors that attract users' attention are worth studying for sales promotion.This paper examines these factors through two separate studies.In the first study,i.e.,Experiment 1,which consists of a survey,perceptual rating and verbal protocol methods are employed,and 90 randomly selected app websites are rated by 169 experienced smartphone users according to app attraction.Twelve of the most rated apps (six highest rated and six lowest rated)are selected for further investigation,and 11 influential factors that Generation Y members value are listed.A second study,i.e.,Experiment 2,is conducted using the most and least rated app websites from Experiment 1,and eye tracking and verbal protocol methods are used.The eye movements of 45 participants are tracked while browsing these websites,providing evidence about what attracts