妙手成春,演绎帝国传奇——大型历史舞剧《阿房宫赋》项目左岸策划包装策划推广

妙手成春,演绎帝国传奇——大型历史舞剧《阿房宫赋》项

目左岸策划包装策划推广

妙手成春～演绎帝国传奇

——大型历史舞剧《阿房宫赋》项目包装策划推广

无情岁月之于历史～犹如西楚霸王的一把火～要么将它冶炼成金～要么化为灰烬。这是对历史的感慨。然而对于广告人来说～没有退路～没有退缩的选择。是金子～让它光芒万丈:是灰烬～也要它死灰复燃:广告人没有让任何东西在自己手中颓败成灰烬的权利～这是广告人的宿命～亦是礼遇!是负荷～亦是加冕。你必须妙手成春。

所以～邂逅富丽堂皇的舞台剧～我们如何在一片绚彩热闹的世俗繁华之下～找出它可以气势磅礴而又内蕴深厚的涵义～找到它丝丝入扣纠缠心弦的情感〃〃〃〃〃〃〃

阿房宫赋是左岸派策划极其成功的舞台剧～确切的说～历史舞台剧。 最初接到阿房宫赋案子的时候～左岸派策划人员暗暗兴奋。缘何,近几年来中国古典文化在商业土壤上肆意开放～乱花渐欲迷人眼。《论语》、庄子、三国、明史、红楼～被历练迥异心智迥异的人们不同程度地正读或者误读着。而辉煌一时挥霍一时的秦朝却被遗忘在某个角落孤守城阙～这是一个过于争议的朝代～黑夜笼罩下孤注一掷的昙花～将绽放的璀璨和短命的疼痛同时铭刻于那个时代。它不是热点～可是这对于敏锐的广告人是无与伦比的G点～其惊艳不亚于哥伦布最初发现新美洲的那一瞬间。当大唐歌舞在三秦大地搞得风生of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out \

enterprises, and the masses start to make ... ... Administrative approval \service, people's satisfaction.\accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal and inefficient idle land clearing work to occupy basic farmland, along the main traffic visual range, fringe and other key areas of focus to illegal land clearing, demolition or confiscation of buildings and facilities, according to law, we must resolutely be removed and

confiscated. The work to be included in the land, Street of town housing, law enforcement and assessment content, linked to the use of assessment results suggest the County and cadres. Especially the town street must govern, manage cadres well, thorough investigation of regulation violation of illegal construction. While to caught national shantytown transformation of opportunities, using good relaxed town settled in conditions, and people to money linked, and improve shed modified currency of placed proportion, policy, according to \and village Board independent, and tablets district Guide, and township

水起的时候～厚重大气的秦文化已沉寂了许久～作为秦人之本、秦人之魂的重要组成部分～《阿房宫赋》不鸣则已～一鸣惊人:

毫无疑问～这段空白必将是我们的亮点。而这段历史～毫无疑问会成为我们的切入点。

回归经典～温故知新～从优秀的典籍中挖掘灵感探寻经验最终创新出自己的独树一帜:

白居易《长恨歌》唐玄宗与杨贵妃爱情的千古绝唱:—爱情故事 《丽水金沙》-丽江奇山异水孕育的独特滇西北高原民族文化气象: 《大梦敦煌》——敦煌莫高窟艺术与爱情的永生:

《宋城千古情》-传奇小说《白蛇传》--杭州历史文化主线—穿越时空的城市传奇:

那阿房宫赋呢,

不可能记不起那篇妇孺皆知的辞赋。它这样一百年又一百年飘荡在悠悠众口～华美而伤感。六王毕～四海一～蜀山兀～阿房出～覆压三百余里～隔离天日〃〃〃〃〃〃

秦始皇统一六国的丰功伟绩。 秦王朝骄奢淫逸的惨痛教训。 美女发如绿云掩映着阿房宫的婀娜:

护城河外胭脂荡水摇曳着那个时代奢侈的风情! of government departments and dynamic supervision, where power and responsibility manifests to determine matters of administrative authority, must be moved into administrative service center to carry out \enterprises, and the masses start to make ... ... Administrative approval \service, people's satisfaction.\accelerate the land changes in hanging work, town street, used to speed up the project area places progress, ensure the quality of reclamation, ensure a smooth transition through acceptance. Should focus on illegal