bec 商务报告例题4

bec 商务报告例题4

Sample 2

Report on efficiency of different advertising methods Introduction

This report aims to evaluate different advertising methods Norlec is currently using. Findings

The key findings are summerised bellow.

Direct mails to customers did not achieve the expected results because not many people read them.

The number of prospectivs who learnt about Norlec from its website is likely to increase due to the new link to some wholesaler’s sites.

Printed advertisings are very effective particularly those in specilised magazines.

For this reason the number of magazines should be increased.

The other methods are similar to last year’s results. Conclusion

It was concluded that radio and magazine advertisements are still the leaders. Recommendations

Inspire of the high annual costs for radio advertising this

bec 商务报告例题4

method is suggested to be continued because most customers were reached by it.

Due to expected increase of prices for billboard advertising it is recommended to give this up. Band 4

All the content points are adequately covered and satisfactorily organized. As well as achieving an appropriate register, the candidate demonstrates a good range of vocabulary, e.g. ‘key findings’. There are, however, a number of spelling error.