Part Two：Passage Reading
Task 1
1. Because store description is where we introduce the basic information of the store and show the advantages and strength of it.
2. The business store description is richer in content, while the personal store description is usually more concise, and pays more attention to visual marketing tools such as store decoration.
3. Make full use of store decoration tools, such as shop sign, picture rotation, recommended products, customized contents and so on.
Task 2
1. philosophy 2. Patent 3. credible 4. campaign 5. neglects 6. rotation 7. visual 8. proportion
Task 3
1. Our client wants a simple and intuitive interface.
2. The store description of a business store usually includes a general introduction to the company’s business scope.
3. We want to create a fashion and dynamic brand image. 4. Team members speak alternately in the marketing class.
5. A Russian customer is not satisfied with our product and wants to know our return policy.
6. Our price must be consistent with the market price.
Part Three：Mini-Project
Task 1
Established in 2002, Hangzhou ABC Clothing Co., Ltd. is a clothing enterprise based on the design, development, production and sale of high-end women's clothing brand. The company has been focusing on the European and American markets in France, Spain and Italy for ten years, and officially switched to cross-border e-commerce market in 2012.
ABC Clothing Co., Ltd. has more than 200 employees, with a factory area of
more than 1500 square meters. It has a professional design team, modern production equipment and a sales team with sharp eyesight.
ABC Clothing Co., Ltd. insists on the mission of \
dealers and creating a beautiful life for customers\making efforts to create a competitive clothing production and wholesale enterprise for the European and American market! （答案仅供参考）
Task 2
Service Terms
We provide perfect after-sales service, promising from the date of delivery (subject to the sign date of customer) for the time within the specified time (30 days for regular price products, 15 days for reduced price products), if there is any dissatisfaction with the goods, we will provide unwarranted return service. 1. Return service notice:
(1) Please ensure the integrity of returned goods, that is, goods need to maintain their original quality and function, and the products themselves, accessories, trademarks, labels and tag are complete. Please return the whole package for a set of goods.
(2) Please return the goods, tag, accessories, physical gifts, and commodity packaging (not including cartons, express bags).
2. The following cases are not accepted for return:
(1) For safety and hygiene considerations, personal accessories such as underwear, swimsuit, sports bra, socks, panty hose, bottom wear and so on.
(2) Products that have been washed, worn, or damaged for personal reasons. (3) Trademarks, logo and so on have been removed. (4) Only the gift with purchase, but not the product itself. (5) Products that exceed the return time limit. 3. Return and exchange due to quality issues:
(1) We promise that all the goods are sold after the quality inspection. If you find the quality defects, please make sure to contact the customer service within 30 days after signing the goods (within 15 days for reduced price products), and request return or exchange under the guidance of the customer service. We will cover all the fees of return or exchange due to quality issues.
(2) Please understand returns and exchanges due to the following reasons can't be processed as quality problem and will be treated as a general return:
a) Because of the difference in color between lights, computer monitors, or personal
understanding of colors, there may be some color differences between photos and actual products. This does not belong to the quality issues.
b) The product details page provides a standard size table for your reference only; it
may be slightly different from your measurement results due to manual measurements, different batches, or personal measurement standards.
c) Please check the goods in time after receiving them, and try them on, and timely
ask for the return request. Requests exceeding the specified time limit (30 days for regular price products, 15 days for reduced price products) will not be able to be processed for return or exchange.
Passage Translation
《跨境电商实用英语》第2版 人大版习题答案Unit 3-Chapter 1
