销售部人员薪酬及绩效考核方案
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部人员薪酬及绩效考核方案
