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[摘要]纺织品是我国国际贸易领域重要的出口产品之一，作为纺织工业大国，我国在纺织品制造与出口方面具备一定优势。但是，随着技术的进步与绿色环保等理念的推进，传统纺织工艺为主的中国纺织出口贸易的竞争力有所下降。本文研究结合我国现实情况，着重介绍我国纺织品出口贸易的现实情况，进而整合现实数据，对我国纺织品出口贸易竞争力进行评价。进而，分析制约我国纺织品出口国际竞争力提升的因素，包括市场需求下降、国际竞争压力增强、纺织企业创新不足、国际营销能力不足、技术壁垒限制较大等。最后，设计应对方案，希望可以在一定程度上解决当前问题，促进我国纺织品出口贸易竞争力的提升。
[关键词]：纺织品 出口贸易 国际竞争力 影响因素
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International competitiveness of China's textile export trade
and its influencing factors
[ABSTRACT]Textile is one of the important export products in the field of international trade. As a big country of textile industry, China has certain advantages in the manufacture and export of textiles. However, with the advancement of technology and the promotion of the concept of environmental protection, the competitiveness of China's textile export trade has declined. This paper combines predecease conditions in our country, introduces emphatically the reality of China's textile export trade, and integrating the reality data, to evaluate the competitiveness of China's textile export trade. Then, the paper analyzes factors that restrict the improvement of the international competitiveness of China's textile exports, including the decline in market demand, enhance the international competition pressure, textile enterprises lack of innovation and the shortage of the capacity of international marketing, technical barriers to trade restrictions and other large. Finally, the design of the response plan, hoping to a certain extent to solve the current problems, and promote the upgrading of China's textile export trade competitiveness.
[KEY WORDS] textiles export trade international competitiveness influencing factors
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目 录
引言 ..................................................................................................................... 1 一、我国纺织品出口贸易现状 ............................................................................ 1 （一）我国纺织品出口的总体情况 ........................................................................ 1 （二）我国纺织品出口的区域情况 ........................................................................ 2 （三）我国纺织品出口的产品情况 ........................................................................ 3 二、我国纺织品出口贸易国际竞争力评价 .......................................................... 4 （一）国际竞争力评价指标 .................................................................................... 4 （二）我国纺织品出口国际竞争力情况 ................................................................ 5 １.市场占有率........................................................................................................ 5 ２.贸易竞争指数.................................................................................................... 6 ３.出口增长率优势................................................................................................ 6 三、制约我国纺织品出口国际竞争力的因素分析 ............................................... 7 （一）市场需求下降 ................................................................................................ 7 （二）国际竞争压力增强 ........................................................................................ 8 （三）国内纺织企业创新力不足 ............................................................................ 8 （四）国内纺织企业缺乏高效率国际营销机制 .................................................... 9 （五）技术壁垒等增多且国内企业应对不足 ........................................................ 9 四、提升我国纺织品出口贸易国际竞争力的建议 ............................................... 9 （一）发挥政府职能，引导产业升级 .................................................................... 9 （二）培育潜力企业，强化自主创新 .................................................................. 10 （三）依托电子商务，强化品牌营销 .................................................................. 11 （四）协调多方力量，应对贸易壁垒 .................................................................. 11 总结 .................................................................................................................... 12 注释： ................................................................................................................. 13 参考文献： ......................................................................................................... 14
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我国纺织品出口贸易国际竞争力及其影响因素分析-毕业论文
