销售部年终绩效考核方案
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部年终绩效考核方案
