销售部长年度绩效考核方案
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部长年度绩效考核方案
