advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars. Business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings.
Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers; these programs don?t need high ratings to stay on the air.
41. Television sport programs on weekend afternoons . A. result in more sport event
B. gets more viewers to play sports
C. makes more people interested in television D. bring more money to the television networks
42. Why would weekend afternoons become dead time without sport programs? A. Because there would be few viewers
B. Because the advertisers would be off work C. Because television programs would go slowly
D. Because viewers would pay less for watching television 43. In many families, men make decision on . A. holiday
B. sports viewing
C. television shopping D. expensive purchases
44. The ratings are not important for golf and tennis programs because . A. their advertisers are carmakers B. their viewers are attracted by sports C. their advertisers target at rich people D. their viewers can afford expensive cars 45. What is the passage mainly about?
A. Television viewers are determined by male viewers B. Rich viewers contribute most to television companies C. Sports are gaining importance in advertising on television D. Commercial advertisers are the major sponsors of sport event
第二节 信息匹配(共5小题;每小题2分,满分10分)
阅读下列应用文及相关信息,并按照要求匹配信息。请在答题卡上将对应题号的相应选项字母涂黑。
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首先阅读下列某实习编辑从一组读者来信中整理出来的关键备忘信息: A Hobbies: reading, listening to music and watching birds Purpose: asking for spare copies of textbooks, teaching materials or journals C Hobbies: role-playing, listening to music and collecting nice things Purpose: communicating with new friends among English teachers from the UK and the USA E Hobbies: listening to western pop music, exchanging gifts and collecting things Purpose: making friends with both fellow teachers and students of English around the world D Hobbies: reading and exchanging fancy gifts and ideas about local customs and conventions Purpose: exchanging ideas on teaching methods B Hobbies: reading, singing and traveling Purpose: learning about ideas of teaching professionals in the world F Hobbies: swimming, cycling and raising cats and dogs Purpose: finding pen friends all over the world and communicating in English
以下信函为上面关键备忘信息的来源。为有效管理资料,请将关键备忘信息与信函原件匹配起来。 46.
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Dear Editor, I am a secondary school teacher of English. I would like to have pen friends all over the world for my students. They are aged 15-19 and good at swimming, cycling and raising cats and dogs. If students in your country are interested in corresponding with Turkish students in English, please tell them to write to my address, so that I can distribute their letters to my students who are willing to have friends and are in need of practice. Ms. Imbat 81030, Istanbul Turkey
47. 48. 49.
Dear Editor, I am interested in corresponding with other TEFL teachers and researchers about issues of professional development. I would like to share ideas with fellow teachers from English-speaking countries throughout the world. My hobbies are reading, listening to music and watching birds. Since I live in a rather isolated area, I would appreciate any spare copies if text books, teaching materials or journals that other teachers would be able to send me. Ms. Juliana Sirait 21214,Kisaran Dear Editor I am a 33-year-old secondary school teacher of English in Hungary. I would like to make new friends among English teachers mainly from English, the USA, Switzerland, and Scandinavia. I am interested in role-playing and team work , I would also like to correspond with colleagues all over the world with the same hobbies as mine: collecting nice things, listening to music, reading and traveling Mariann Nyari 6724, Szeged , Tavasz1/B Hungary 21214,Kisaran Dear Editor, I am a 23-year-old Peace Corps Volunteer teaching secondary English in Equatorial Guinea. This is my first experience teaching formally, so I would like to know some of the ideas of all you professionals out there in the world. Letters do not have to be all business. When the school day ends; I would enjoy hearing from you. I enjoy reading. Singing, traveling and so on. Kury W.Cobham AP Box 456 Equatorial Guinea 8
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Ⅲ 写作 (共两节,满分40分)
第一节 基础写作 (共1小题;满分15分)
你接受了一项写作任务,要为英语校报写一篇人物介绍。 【写作内容】
请根据以下信息,介绍一位传奇人物
姓 名:Allan Stewart 国 籍:澳大利亚
出生日期:1915年3月7日
世界纪录:2006年获硕士学位时年龄最大 学习态度:挑战自我,永远为时不晚。 第一个学位:1936年获得
第二个学位:医学博士
第三个学位:80多岁时决定学习法律,2006年获得硕士学位。
第四个学位:2012年通过网络学习获得,善于合理安排学习时间,受到老师表扬。 *硕士学位:master?s degree; **博士:doctor [写作要求]
只能用5个句子表达全部内容 [评分标准]
句子结构准确,信息内容完整,篇章连贯。
第二节 读写任务(共1小题;满分25分)
阅读下面短文,然后按要求写一篇150词左右的英语短文。
My husband received a letter a month ago a young woman who had been his student when she was in middle school. She was writing because she wanted to thank for having a great influence in her life.
In the letter she wrote,“You were the teacher who helped me discover my talent for math. Before you came to teach us, I had been terribly poor at math, and had never thought that I would be interested in it. To my surprise, you magically showed me the beauty of math. I guess that was
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Dear Editor, I?m a 30-year-old teacher of English at a middle school. I?d be happy to make friends with both fellow teachers and students of English around the world. I also wish to find pen friends for my students between 13 and 20 years old. My interests are letter writing, listening to western pop music, exchanging gifts, and collecting stamps, maps, picture postcards and coins. Mr.S. Thevachandra 47/1,Kalm Unai Sri Lanka
the turning point of my attitude towards it. Gradually my interest in it began to grow. Thanks to your encouragement, I made continuous progress in math, and finally made up my mind to study it in the university. Today I am working as an accountant at Valley Medical Center in California. You played an important part. Thank you!”
What a wonderful gift to a retired teacher! My husband has received many letters from students over the years. This one was special, for it arrived at this time in his life when he is in very poor health.
[写作内容]
1.以约30个词概括上文的主要内容。
2.以约120个词就老师影响学生的话题谈谈你的想法,内容包括: (1)上文使你想起哪位对你帮助最大的老师; (2)举例说明该老师对你学习或成长的影响; (3)你怎样看待老师对学生的影响。 [写作要求]
1.作文中可以使用亲身经历或虚构的故事,也可以参照阅读材料的内容,但不得直接引用原文中的句子。
2.作文中不能出现真实姓名和学校名称。 [评分标准]
概括准确,语言规范,内容合适,语篇连贯。
2012广东高考英语参考答案(仅供参考)
完形填空 1-5 ACDAC 6-10 DADBB 11-15 DBCBB
语法填空
16 wearing, 17 would buy, 18 pleased, 19 the, 20 Although, 21 harder, 22 which, 23 for, 24 if/whether, 25 them.
阅读理解
A 26-30 BDACB B 31-35 DCBDC C 36-40 CCCBA D 41-45 DADCC
信息匹配 46-50 FACBE
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2012年广东高考英语试题与答案(参考)
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