人教版高中英语选修九Unit 5 Inside Advertising 教案设计
Unit 5 Inside Advertising
本单元
的中心话题是广告, 主要内容涉及什么是广告、如何制作有效的广告、广告的
效果、广告的语言特点等。本单元的语言技能和语言知识也都是围绕这个话题设计。
本单元涉及的要点：
1） 学习了解广告的相关知识、以及广告行业的道德规范。 2） 学会表达对事物的不同看法。 3） 学习掌握本单元的词汇。
4） 复习总结宾语补足语的用法。
Period One: Warming up
Teaching Goal: 1. to arouse students’ curiosity about plants 2. to prepare them for reading Teaching Procedures: Step1. Ask students:
Do you have a courtyard garden or some pot plants on your balcony?
Ask Ss brainstorm the plant names, write them down, and share them with their classmates.
Step2. Put Ss in groups, and ask them to share the interesting plants they have hears or seen. Tips are provided for their discussion: Plants have roots that live in the air Plants eat meats
Plants grow on other plants
Plants are adapted to live in specific environment Plants do not have flowers
Plants need animals to pollinate them A new plant does not always grow from a seed
After their discussion, the teacher presents Ss some interesting plants:
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人教版高中英语选修九Unit 5 Inside Advertising 教案设计
And ask Ss to give some examples they can think about.
Step3. When Ss curiosity about plants aroused, the teacher can move on to the reading part.
Period Two: Reading I
Teaching goal:
1. to get students to know the plant exploration during 18th and 19th centuries 2. to get students to practice the reading skills of skimming and scanning Teaching Procedures: Pre-reading (step 1-3) Reading (step 4-5) Comprehending (step 6,7) Homework (step 8)
Step1. The teacher may get Ss to look at the pictures, and ask:
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人教版高中英语选修九Unit 5 Inside Advertising 教案设计
Do you know these plants? Where are they from?
Answers are given through PPT, making Ss aware that these commonly-seen plants are not local plants. Step2. Get Ss to think about:
How do you think plants have traveled from one country to another? Make Ss discuss it with group members, and report their ideas.
Step3.Prediction. Ask Ss to scan the title of the reading passage and the pictures and predict what it is about. It’s an individual work.
Step 4.Ask Ss to scan the reading passage quickly and check their prediction. Meanwhile, find out the answers to these questions: 1. What is an “exotic” plants?
2. Why did James Cook call the bay where his ship stopped “Botany Bay”? 3. Why were the sealed glass container called “Wardian cases”?
4. What were the names of the people mentioned in the text who collected plants in the 18th and 19th centuries? Suggested answers:
1. A plant comes from another country.
2. Because it was the bay Joseph collected many new botanical specimen. 3. they were named after the person who invited them.
4. Father d’ Incarvivle, Sir Joseph Banks, Robert Fortune, Father Farges, E H Widson. Step 5. Get Ss to skim the reading passage and: 1) match the paragraph1-7 and the topics
2) find out what happened in the following years:
1500BC 1740s 1751 1769 1784 1833 1843-1859 1897
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人教版高中英语选修九Unit 5 Inside Advertising 教案设计
French Catholic missionaries collected plants in China in Paragraph 1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5 Paragraph 6 Paragraph 7 Paragraph 8 Paragraph 9 the 18th century When plant collecting began Problems of keeping plants alive on long trips When and where plant collecting began on a large scale The famous British plant collector Joseph Banks How Robert introduced Chinese tea to the west Father Farges and the Dove Tree Wardian case Many European plant collectors collected many plants to Western gardens
Step 6. Ss are required to answer the following questions in groups and report answers to the class.
1. Why are there a lot of plant collecting in 18th and 19th centuries? 2. What were some of the negative aspects of plant collecting expeditions?
3. Why did many plants fail to reach their destinations alive? Can you think any other reasons? Suggested answers:
1. Interested in scientific discovery and collecting new plants
2. Negative aspects: disease, near-starvation, sever environment, conflicts with local people, plants dying during long trips or seeds failing to grow, pirates, bad weather, not knowing language and customs.
3. Possible reasons: lack of fresh water, wrong environment like incorrect temperature, lack of sunlight and rain etc. Step 7. Do Exercise 4 on page 34 .
Step 8. Homework.1)Review 2)Do exercise at your workbook.
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人教版高中英语选修九Unit 5 Inside Advertising 教案设计
Period Three: Learning About Language (Language points & exercise)
Teaching Goal：
1. to sum up the new words and expressions and their use
2 to help students review objectives (direct objective & indirect objective) Teaching Procedures: Step 1. New words and expressions 1)date back to
vt. 回溯到(开始于,从...的时候存在)
Our partnership dates back to (ie We have been partners since) 1960. 我们从1960年就合伙了.
This castle dates back to Roman times. 这个城堡可追溯到罗马时代。 2)
on a large scale
大规模地
They are preparing for war on a large scale. 他们正在大规模地备战。
The electronic industry is developing on a large scale. 电子工业在大规模地发展着。 3)
conflict
n.冲突，争论；战斗(争) / vi.冲突，抵触
If so, your points of view are bound to conflict with his. 如果这样的话，你的观点一定会和他的起冲突。 It is in conflict with the provisions of the existing treaty. 这与本条约的有关规定相抵触。 4)
restriction
n.限制；限定；约束
There are currency restrictions on the sums allowed for foreign travel. 到国外旅行允许携带的款额有所限制。
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人教版高中英语选修九Unit 5 Inside Advertising 教案设计
