网络舆论的影响力分析 ——以复旦大学投毒案为例
摘要
网络舆论，是最近几年兴起的用来批判、评价时事等等的一种方式。在网络上实施的公众舆论，整个社会已经对它的现状和冲击力开始进行了强烈的关注和讨论。需要指出的是，其舆论具有的影响力有它积极影响的同时，当然又有消极的影响。我们要充分利用其积极的一面，充分发挥其应该有的作用；然而，对于负面的效应，我们就要采取对应的措施，让其舆论的危害性降到最小。在当前的新兴媒体下，出现了大量公众议题，这些公众议题就变成了用来召集公众意愿、表达个人观点的重要平台。因为有网络媒体从业者的价值观取向、传媒行业市场的竞争、社会特殊的政治环境、个人或群体的认知偏见以及国际舆论斗争等多方面原因的影响，关于网络舆论的作用机制现在还并不够完善，这在某种程度上，也制约了网络舆论影响力积极影响的发挥。通过分析“复旦投毒”案发展进程中的中的网络舆论，剖析网络舆论的影响力的正面影响和负面影响及原因，并提出相应的措施。
关键词：网络舆论 影响力 分析 复旦投毒
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Abstract
In recent years ,the rise of Internet public opinion, is used as a criticism, a method of evaluation of current affairs and so on.Implementation of online public opinion, the whole society to its present situation and the impact to the strong concern and discussion.It should be pointed out that, the public opinion has the influence has its positive influence at the same time, of course, had a negative effect.We should make full use of its positive side, give full play to its supposed to function;However, for the negative effect, and we will take corresponding measures, to minimize the dangers of public opinion.Under the current new media, emerged a large number of public issues, the public issues becomes used to summon the public will, important platform of expressing personal opinions.Because of the values orientation of network media practitioners, media industry market competition, social special political environment, an individual or a group of cognitive biases and the influence of various reasons such as international opinion struggle, and now the mechanism of action of network public opinion.
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(完整版)网络舆论的影响力分析——以复旦大学投毒案为例(成品)
