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Assessment 1 – Doing Business with other cultures04141205陈乾斯

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2.A brief overview of the major travel agency groups in China that you will promote your product via.

(1)According toXinhua News Agency reports from Project KDP in November 2, 2015 there has about 951,300 China tourists go to Australia totraveling in September 1, 2014 to August 31, 2015. Compared with the previous year of the same periodgrowth about 21.2% that in the other hand to description the China tourists come Australia is have a sufficiently market inputs. It is more and more China people chose the outbound traveling to Australia. The China travel agency bring guests to visit the Australia’s beautiful view, savordelicious foods, experienced the culture for Australia. It made Australia more and more popular in the normal people of China.

Although the self-service tour has showed a trend of rapid development, But at present visiting Australia for Chinese tourists using travel agents to book overseas travel itinerary is still the preferred way. Therefore, Australia tourism cooperation with several domestic travel agencies in China to development of more quality tourism products goods, it also makes doing business in China tour travel agency to speed up development in Australiatraveling. China travel service in the growing cooperation between the visitors provided a good opportunity toCultural exchange.

According to reports, China is the Australia tourism industry an important source of where the tourists from. Under the Australia Tourism Board strategic planning in the future, Australia tourism fight for make 115 billionAustralian dollar industrial scale by 2020, now, China Australia travel market size of about 5.4 billion Australian dollars when 2020 this figure is expected to rise to $ 13 billion. A large part of these data will come from China's major travel agencies.

Under the influence of active regulation of the national regulator, national economic growth flat economy overall is good, modest recovery in international economic, tourism economic development environment is relatively favorable. Under the influence of steady growth in the domestic economy and holiday, domestic and outbound tourism market demand, tourism industry overall level of prosperity maintaining balance, and speed up the process of integration of regional tourism. 2014 steady growth of Chinese tourism market, foreigners appeared to pick up inbound tourism market, reached 26.36 million passengers. Increase of 0.27% informed the Hong Kong and Macao's inbound tourism market decline narrowed significantly, up to 102 million passengers, a drop of 0.63% arrivals overnight 55.62 million tourists, fell 0.11% outbound passengers breaking the 100 million mark for the first time, 107 million passengers, an increase of 19.49% domestic tourism 3.611 billion, an increase of 10.67%.Along with the visa of the country's widening, the adjustment of the RMB exchange rate and a more open policy, China's outbound travel market is expanding.

(2)Shenzhen comfort travel service→Features two theme parks Gold Coast: Warner Bros movie world and sea world.When you go to the Warner theme park, will let you have a feeling of déjà vu! You feel someone or something was a scene in the movie, produced by Warner Brothers, so that each staff member's smiles and movements to imitate is so vivid, so you're really being in some of the film's plot, a rare movie-world tour.After entering the ocean world, and watch the cute dolphins, sea lions, sharks, polar bears and other marine life from tropical, and meet new King penguins and Gentoo penguins. Also suitable for family entertainment, the world's best water adventure, Castaway Bay. Experience the world premiere of the SpongeBob SquarePants parade. The Gold Coast has beautiful beaches, the scenery is beautiful, it attracted the attention of adults and children, and created this wonderful world, into which you can feel the atmosphere of happy laughter, let your heart more warm, as one of the main attractions in Gold Coast.

GZLTravel agency→Gold Coast is known as a true holiday paradise, vibrant city. After breakfast leave for Gold Coast, North of \and upon arrival, began journey of fun catching crabs. Tweety River can be seen in the countless oysters, crab aquaculture areas, can enjoy the highlights of fishermen catching oysters and crab. Fishermen captured the cancer, can also let visitors with crab photo to close. Giant crab fisherman on board after cooking, you can also taste the fresh crab meat. After the \There are extended several kilometers of beautiful Golden Coast and flying flocks of seabirds, standing on a cliff overlooking the endless coastline and layers of white waves, is a gently breeze. It is a dangerous corner, but also the most beautiful Cape. Spring tour→To the Great Ocean Road. Great Ocean Road regarded as Australia town of Victoria State treasure, not too much, driving the Great Ocean Road \Apostles\famous landmarks in landscape, formed about 20 million years ago, formed by 12 independent rock group. This group of rocks for millions of years, under the constant erosion of wind and waves, gradually formed a different form of rock, because of their quantity and form like the 12 Apostles of Jesus, so Fame \\12 Apostles Rock\pieces have collapsed, now, \12 Apostles Rock\only \

Assessment 1 – Doing Business with other cultures04141205陈乾斯

2.AbriefoverviewofthemajortravelagencygroupsinChinathatyouwillpromoteyourproductvia.(1)AccordingtoXinhuaNewsAgencyreportsfromProjectKDPinNovember2,2015thereha
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