capacity refrigerator, wide climate with refrigerator, frost free refrigerator, to adapt to different consumer groups. In order to be in line with the international market, the implementation of the \International star service a dragon service, from product development and manufacturing to the pre-sale, sale, the after-sales service, through the market return and feedback to product development, form a benign loop service chain, truly\Haier products lifting troubles users to zero \ (3) To actively explore and cultivate brand market.
Haier to cultivate brand product is realized through the market. To study the market, analyze the market and predict the market is the key to the strategic decision of Haier brand name. Actively and steadily expand production, each year, Haier are spending huge sums of money to play in the CCTV prime time advertising products, \,\national brand image.
(4) Strengthen the inner support of famous brand products.
Haier after the creation of brand-name products, be vigilant in peace time, strengthen brand-name products in the internal supporting force, achieve in the dynamic process of steady, strong. Strengthen internal support: first, in the business philosophy. One is in the business philosophy, two is in the management, the three is in advance decision-making, the four is in the scale of efficiency. Haier by adjusting the business structure, product structure to develop economies of scale, to expand the market coverage of
famous products, to create the scale efficiency of brand-name products. Marketing strategy is one of the essential survival of any enterprise. The results can provide a good decision-making basis for the development of Haier home appliances in the United States in the next few years, and provide some reference and help for the internationalization of Chinese household electrical appliance enterprises.
9. Reference
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MarketingstrategyanalysisofHaier海尔营销策略分析
