销售部总经理绩效考核方案
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部总经理绩效考核方案
