销售部经理绩效考核方案设计
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部经理绩效考核方案设计
