牛津高中英语模块四Unit 1英文说课稿
3、 The usage of some key words and structures D、 Teaching Aids:
A computer and overhead projector A blackboard and some chalk Part II、 Teaching Methods Discuss in pairs or in groups Communicative method Audio-visual teaching method “ Task-based” teaching method
Part III、 Teaching procedures and purpose of my designing I have designed the following steps Step 1 Greeting
Before talking about advertisement, ask one student to sing a song or anything he/she do is relation to English、 The purpose of What I design is Ss will be happy and have a very good mood to go on with this lesson、 Step 2 lead-in
First I would like to ask some questions、 Since you have studied English for years, 1) are you at listening? 2) what difficulties do you have in listening?
It is to focus the students’ attention on the thyme of this part、 Encourage them to relate it to their own experiences and speak as they like、 Step 3 listening
I’ll ask the ss to open their book on page 12、 learn together numbers in statistics like fractions, decimals and percentages、 What’more, learn some words and phrases that describe an increase, a decrease, no change, trends, a range, an average and a limit、
Purpose: it is easier to grasp statistics and descriptions than before learning it、
Then, the ss listen five short descriptions, and write down the statistics in the blanks on page 12、 Play the tape twice for them to complete the exercise、 If possible, I can play a third time for the students to get a better understanding、
After finishing this execise, turn to next, listen to the announcement and complete a bar chart for future reference、
Step 4 Writing an advertisement
Go on with this step, how to write an advertisement for a product ChocoLoco Bar
using the information we have collected in the above steps、 First I will give you two popular advertisements to look at for ideas but some words are missing、 Please use the given words to complete them、 Each word can only be used once、
牛津高中英语模块四Unit 1英文说课稿
After checking the answers, show the ss the following demands for chocoloco Bar’s advertisement、 Try our ChocoLoco Bar! ? Taste/look ? Benefits ? Price/discounts
? Where people can buy the product
Ask them to do it in group of four、 Remind them they can add something related、 If they can’t finish, let them complete it after class、 They can surf the Internet to get more help、 Step 5 homework To go over the task
To complete the advertisement after class To preview the Project Part IV Blackboard Design
Unit 1 Advertisement project developing an ad campaign
Good afternoon, ladies and gentlemen! I am XXX from XXX college、 Today I’m very delighted to have the opportunity to share my ideas about how to teach Word power、 My teaching plan includes 4 parts、 They are: My understanding to this lesson Teaching Methods Teaching procedures and Blackboard Design Part 1、 My understanding to this lesson A、 Status and Function
This is the sixth period of this unit、 The topic of this unit is advertisement、 In this period, students are asked to develop an advertisement campaign, which will promote an issue dealing with public welfare、 B、 Teaching aims and demands
1、 To learn about some basic information about an ad campaign 2、 To apply what they have learnt to develop an ad campaign
3、 To catch the correct direction of the development of the society, so that they can do more for our country、 C、 Teaching important and difficult points 1、 How to help them to develop an ad campaign 2、 The usage of some key words D、 Teaching Aids:
A computer and overhead projector A blackboard and some chalk
牛津高中英语模块四Unit 1英文说课稿
Part II、 Teaching Methods Discuss in pairs or in groups Communicative method Audio-visual teaching method “ Task-based” teaching method
Part III、 Teaching procedures and purpose of my designing I have designed the following steps Step 1 Greeting
Before talking about advertisement, ask one student to sing a song or anything he/she do is relation to English、 The purpose of What I design is Ss will be happy and have a very good mood to go on with this lesson、 Step 2 Reading
Before reading, I’ll ask the ss what an ad campain is、 I think the ss don't know clearly, so I’ll let them open their text books on page 18 to read the article silently as quickly as possible to answer the following questions: What is an ad campaign?
What must you have in mind when you start a successful ad campaign? What questions must you first consider in an ad campaign?
In this reading, the main purpose is getting a general idea of the passage, and know that people all over the world use the media to advertise for the benefit of the public or public welfare、 Step 3 Developing an ad campaign
From the above an ad campaign what the ss have learned, then next step, planning, conducting an ad campaign and promoting a public welfare issue、 They are some steps for developing an ad campaign Planning:
n Work in small groups、 Decide what the subject of your ad campaign will be、 Choose one of the topics listed below or come up with one of your own、
Animal protection Anti-smoking Anti-drugs Anti-littering The topic of our campaign will be :__________________________
(Make sure that all the group members agree on the topic they choose and that different groups choose their topics relatively、) Preparing:
n Discuss the following questions and write down your answers: 1) Who is the audience for our ad campaign? _______________ 2) What do we want our ad campaign to say? _______________ 3) How do we reach our audience? _______________________
(Ask students to discuss the three major questions first、 Make sure all the members of their group agree on the answers、)
牛津高中英语模块四Unit 1英文说课稿
n Discuss the tasks listed below and decide which group member will responsible for each task、 Write the names beside the work、
? Research the topic and the audience _____________________ ? Design a logo for the campaign _________________________ ? Develop a slogan for the campaign ______________________ ? Choose the form of the media __________________________ ? Write an ad campaign proposal _________________________ ? Present the campaign to the class _______________________
(In this step they should decide what each group member will be responsible for each task、 Remember them that two or more people can work on the same task、) Producing:
(If possible, let the students surf the Internet to find information they need from various resources on their topic、 All the group members must discuss the information found and decide what to include in the ad campaign、 T can help them to learn how to work together to complete the ad campaign、 Set a deadline for it if they can not finish it in class、) Presenting:
n Explain who your target audience is, what the campaign goal is, which forms of media you will use, and talk about the logo and the slogan、
n Answer any questions raised by your classmates about your ad campaign、 n Post your logo and slogan on the display wall of your classroom、 Step 4 Homework
? To do Parts B1 and B2 on page 91 in Workbook ? To do parts D1 and D2 on page 93 in workbook Part IV Blackboard Design
牛津高中英语模块四Unit 1英文说课稿
