宁波纺织服装出口企业发展问题与对策研
究
摘 要
宁波是我国东部外贸导向经济的典型城市，该城市的纺织服装业相当发达，占全国12%的纺织产能皆出于此。百年前在宁波诞生的“红帮裁缝”开创了中国近代服装工业的先河。一个世纪以来，宁波凭借深厚的服饰文化底蕴，充分发挥服装之乡的传统优势和改革开放的先发优势，结合传统经验与现代科技，服装产业在此取得了长足发展，已形成了较大的产业规模，具备了较强的国际竞争力。宁波现在基本形成了以男装产业为核心和特色的产业结构体系。杉杉、雅戈尔、罗蒙、洛兹等男装品牌己经是家喻户晓。受到这次金融危机的影响，宁波的纺织服装出口曾一度大幅萎缩，严重影响了宁波服装业的健康发展。国家和地方政府因此采取了一系列卓有成效的措施来应对危机，并寻找新的突破点。
本文首先对金融危机后宁波纺织服装出口企业的现状进行阐述与分析，特别是金融危机后中小纺织服装出口企业所受到的重大影响。接着阐述了宁波纺织服装出口企业面临的挑战与机遇，结合当前劳动力优势迅速消失，国际订单往印度等地转移的大背景，引发对宁波纺织服装出口企业的生存环境思考。随后对提升宁波纺织服装出口企业的竞争力进行典型经验借鉴分析。最后提出比较具体的对策建议。
关键词：宁波；纺织服装出口企业；对策研究
Abstract
Ningbo is in the east of the typical cities whose economy is led by foreign trade. The textile clothing industry is quite developed, accounting for the 12% of textile production are out of this. Born 100 years ago in Ningbo, “GongBang” tailor opened modern Chinese clothing industry precedent. For a century, Ningbo with profound dress culture, gave full play to the advantages of traditional costume township starter of the reform and open policy, combining traditional advantage experience and modern technology, the clothing industry has made a great progress, forming the large scale of the industry, made the stronger international competitiveness. Ningbo now basically formed men's clothing industry as the core and characteristic industry structure. Shanshan, Youngor, these bands are classics widely known. Under the influence of this financial crisis, Ningbo textile and apparel exports were once dramatically shrinking, seriously affected the healthy development of Ningbo garment industry. State and local governments so adopted a series of effective measures to cope with the crisis, and find new breakthrough.
In this paper, first, after the financial crisis of the textile and clothing export enterprise Ningbo expounds and analyses present situation after the financial crisis, especially small and medium-sized textile and clothing export enterprise by the major influence. And then expounds the textile and clothing export enterprise Ningbo facing the challenge and opportunity, combining the current labor advantage is rapidly disappearing, international order to India, triggering the background of the transfer of Ningbo textile and clothing export enterprise survival environment thinking. Finally the article proposed a more concrete countermeasures and suggestions.
Keywords: Ningbo; Textile and garment export enterprises; Strategy
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目 录
1 绪论 ......................................................................................................................... 1
1.1 研究目的和意义 .......................................................................................... 1 1.2 研究的理论依据 .......................................................................................... 2 1.3 研究思路与方法 .......................................................................................... 4 2宁波纺织服装出口企业的现状分析 ...................................................................... 5
2.1 宁波纺织服装出口企业的发展历史 .......................................................... 5 2.2 宁波纺织服装出口企业的现状和特点 ...................................................... 7
2.2.1宁波纺织服装的出口现状 ................................................................ 7 2.2.2 宁波纺织服装的出口特点 ............................................................... 8
3宁波纺织服装出口企业面临的机遇和挑战 ........................................................ 12
3.1 宁波纺织服装企业发展所面临的机遇 .................................................... 12
3.1.1 经济全球化和金融危机下经济结构的调整 ................................. 12 3.1.2 区域一体化程度加深 ..................................................................... 12 3.1.3 配额的取消 ..................................................................................... 13 3.1.4 发达国家消费者消费结构向低端产品转变 ................................. 13 3.2 宁波纺织服装企业发展所面临的挑战 .................................................... 13
3.2.1 金融危机下，世界经济的不确定性 ............................................. 13 3.2.2 贸易保护主义加强 ......................................................................... 14 3.2.3 外部需求环境日益复杂，国际市场需求减弱 ............................. 15 3.2.4 国内服装企业竞争加剧 ................................................................. 15 3.2.5 生产要素中劳动力与原材料的变动 ............................................. 16
4 提升宁波纺织服装出口企业竞争力的对策 ....................................................... 17
4.1 与国际化接轨，打造国际品牌 ................................................................ 17 4.2 优化产业集群布局、加速产业集聚发展 ................................................ 18 4.3 提高企业自主创新能力 ............................................................................ 18 4.4 建立人才开发战略 .................................................................................... 19 4.5 强化政府职能，优化企业发展环境 ........................................................ 20 4.6 建立危机预警机制 .................................................................................... 20 结 语 ....................................................................................................................... 22 参考文献 ................................................................................................................... 23 致 谢 ....................................................................................................................... 25
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国贸论文-宁波纺织服装出口企业发展问题与对策研究
