销售部内勤绩效考核方案
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部内勤绩效考核方案
