Official Emblem of the 16th Asian Games
The Official Emblem of the 16th Asian Games,
Guangzhou 2010
Design Team: Lead designer
Zhang Qiang / Design and design development Co-designers
Zhang Yi, Wu Zhonghao, Li Chenjia Company:
Zhongjia (Guangzhou) Design Co Ltd
The concept: The design of the Games emblem is derived from a legend about the City of Guangzhou: As the legend goes, a long time ago, the farm lands in Guangzhou ran dry, food could not be grown and the people experienced a
famine. They could do nothing but pray to the heavens for luck. Moved by their piety, Five Immortals descended from the sky, riding on goats with coats of different colors, each holding rice ears in its mouth. The Immortals gave the rice ears to the people and declared that the land would be free from famine.
Afterwards, they disappeared into the sky. The five goats that were left behind turn into stone. From that time on, Guangzhou reaped a bumper harvest of grain every year and grew into one of the most prosperous cities in China.
For this reason Guangzhou is also known as the City of Goats or the City of Rice Ears.
The Statue of the Five Goats in Guangzhou's Yue Xiu Park is a reminder of this legend and has, over the years, become the symbol of the city and one of its most well known landmarks.
Stone Statue of Five Goats in Yuexiu Hill in Guangzhou, a symbol of the host city of the 16th Asian Games and original
element of the official emblem design.
In traditional Chinese culture, the \animal that brings luck and in the language of ancient China,
the character \羊\祥\美\
composed of the characters \
羊\大\
in keeping with the traditional Chinese belief that a beautiful.
In the Chinese language, many words and characters associated with the meaning of beauty are often related to the
character \羊\
The beloved goat is embodied in the emblem design, representing Guangzhou its people and their readiness to embrace the 2010 Asian Games and present the best of the city to people across Asia and the world.
The soft and uplifting lines in the emblem design outlines a contour of the Five Goats that is identical to the shape of a torch. The design of the emblem, a combination of the concrete and the abstract, of grace and ease, manifests the
ever-burning sacred flame of the Asian Games. The emblem represents a perfect symbol of Guangzhou, the best wishes of its people, and the dynamics of the Asian Games. About the Emblem: The soft and vibrant contours of the
emblem symbolize the running lanes of an athletics track, the sacred, forever burning flames of an Asian Games Torch and finally, the silhouette of the Statue of the Five Goats. The design, a combination of the concrete and the abstract, of
big g
“grace and finesse, therefore cleverly combines elements of Le Yangyang” is name of the leader of our five Goats and Guangzhou and the Asian Games at the same time. The the name which refers to all of the 16
th
Asian Games Mascots,
Emblem perfectly represents Guangzhou, the sports each of them sporty and cute, and each serving as an Official aspirations of its people and the dynamism of the Asian Mascot. The Mascots embody a part of Guangzhou
’s unique
Games.
history and culture and each Goat has an individual name that is distinctly Cantonese in style:
A Xiang[a: 'sj∧?], A He[a: 'h?:],
The Vision of the 16th Asian Games
A Ru[a: 'ru:], A Yi[a: 'ji:] and Le Yangyang ['l?: j∧?j∧?]. When you put their names together,
Xiang He Ru Yi Le Yangyang
-
The Vision of the 16th
Asian Games, a
“Thrilling Games,
meaning Peace, Harmony and Great Happiness, with Harmonious Asia
”, is a dream and a promise, that the Games
everything going as you wish
- they fully express the people of
will uphold the spirit of the Olympics and the Asian Games –
Guangzhou’s hope that the 16th
Asian Games bring peace,
which is to promote unity, friendship and further exchanges prosperity, success and happiness to the people of Asia and between different countries and regions. The core goal of the fulfill their, and our, Vision of a “Thrilling Games and
Asian Games is to build a harmonious Asia, an Asia which Harmonious Asia
”．
transcends differences in race, nationality, religious beliefs and language. It is hoped that the hosting of a thrilling Asian Games will be another step on the road towards this goal.
“Thrilling
” Games
The Guangzhou Asian Games will create an atmosphere where athletes from around Asia can excel, and achieve the Olympic ideals of
“Faster, Higher, Stronger
”, in a competitive,
thriving and thrilling sports environment highlighted by intense competition.
“Harmonious” Asia
The Guangzhou Asian Games will uphold the Olympic The designs of the Mascots are strongly inspired by a
values of
“Unity, Peace and Friendship
”, by promoting friendly
legend about the City of Guangzhou: As the legend goes: A
exchanges and affection among the Asian people and boost
long time ago, the farm lands in Guangzhou ran dry, food could
the peaceful development of the entire region.
not be grown and the people experienced a famine. They could
The Official Mascots of the 16th Asian Games
do nothing but pray to the heavens for luck. Moved by their piety, Five Immortals descended from the heavens, riding on
goats with coats of different colors, each holding ears of rice in its mouth. The Immortals gave the rice ears to the people of Guangzhou and promised that the land would be
“free from
famine”. Afterwards, the Immortals disappeared into the sky. The Five Goats that were left behind turned into stone. From that time onwards, Guangzhou reaped a bumper harvest of grain every year and became the most prosperous city in the south of China. The Five Goats of this thousand-year-old legend have gone on become the most well-known symbol of Guangzhou.
The goat also has a strong association with Chinese culture and tradition, particularly Chinese characters that signify catering, etiquette and aesthetics. In the language of ancient Chinese, the character 羊” yang“ (goat) is identical to
the character
祥“” xiang(luck). The character
美” “mei(beautiful) is a combination of the characters
羊”yang, “, and
“大” da (big), in keeping with the traditional Chinese belief that
a “big goat
” is
“beautiful
”. The goat is also considered an
auspicious animal that brings luck, in other Asian cultures.
Through our choice of a goat, we sincerely believe our Mascots will appeal to, and resonate with, people of different cultures and religions throughout Asia, who we hope will grow to love them as much as we do.
广州亚运会资料(彩图打印版).pdf
