全新奥迪Q7竞品反击视频制作&传播方案Audi Q7 Counterattack Competition Video Project奥迪公关部Audi PR Department2015年11月Nov.2015面对奥迪：宝马做了什么？In the face of Audi: BMW has done what?22015/12/3
面对奥迪：奔驰做了什么？In the face of Audi: Mercedes-Benz has done what? 32015/12/3
竞品攻击视频总结Competitor counterattack video summary以什么形式展现，讲了什么内容In what form to show, talked about what
???场景化直观表现产品给予用户的利益；运用符号暗讽攻击奥迪Base on scene to show the benefit and use symbols to innuendoand attack Audi.简单故事叙事，夸张表现手法，加强视频趣味性及传播性；通过人物形象塑造贬低奥迪车主形象?Set up the typical character through the interesting story to show that Audi owner is boring夸张的奔驰：E320L（系列）Exaggeration of Benz：E320L自嗨的宝马：X1 TheentertainingBMW：X1Key：奥迪产品技术存在漏洞Audi technical vulnerabilitiesKeywords Message：奥迪车主呆板无趣Audi owner is boring主角：5个风衣男/一辆古董车The protagonist ：Five men wearing windbreaker /An antique car2：碰撞辅助系统Collision aided system他们很会玩1：自动转向灯They had a good time开宝马Driving BMW主角：3个“城会玩”的运动青年The protagonist ：Three playful youthThe automatic steering lamp3：V6涡轮增压发动机V6 turbo engineA3车主只能偷看4
2015/12/3
在浴缸里泡泡Take a shower in the bathtub.
A3 owners can only peek奥迪反击视频：【A3】don‘tregretyourfirstluxurycar52015/12/3
全新奥迪Q7竞品反击视频&传播方案
