on old
accounting methods to record the growth of crops and herds. Accounting has greatly developed
with the growth of joint-stock companies .
When you think of accounting, you may find pages of tables and numbers. That image
doesn't usually give you too much excitement. When you have your own business, though,
those numbers come to mean the world to you because they give you the record of how much
money you've earned or lost.
Actually, accounting is not simply about strange dollar amounts or boring numbers; they're your sales figures, your costs, and your profits. In other words, accounting is a language of
business. Once you know how to work with those numbers, how to read those numbers and
how to read the story they tell, you will be able to manage your business toward greater success
( A )21.Accounting could date back to about years ago
A. 7,000 B. 6,000 C. 5,000
( C )22. People in the old days relied on old accounting methods to record .
A. how much money they had B. management of their
business
C. the growth of crops and herds
( B )23. Accounting has greatly changed with the development of .
A. crops and herds B. joint--stock companies C. internet
companies
( A ) 24. Accounting is very important in your business because it shows .
A. how much money you've earned or lost B. pages full of tables and numbers
C. strange dollar amounts or boring numbers
( B )25. According to the writer, accounting is ,
A. a language of business
B. your sales figures, your costs, and your profits C. Both A and B
26-30题: 阅读下面的句子, 根据文章内容进行判断, 正确写\错误写\
Brand refers to names, logos and slogans. For example, Nike is known for its slogan \
do it\or service,
which is used to protect names, logos, drawings, symbols and other characters related with a
business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at
Least two good reasons for tis. Firstly, if you trademark a brand, you are the only person
allowed to use that Brand name, slogan etc. If others want to use that brand, they must ask
your permission or pay some money. Secondly, registration also allows the owner to bring legal
action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g. \for goods and \for service. They tell
the public that the product's name and design are the exclusive property of the company, but
a registered trademark ? provides notice that it has indeed been registered. ( F )26. According to the writer, it is not necessary for a company to register a trademark
( T )27.A trademark may be regarded as a protection for a brand name. ( F )28.The trademark symbols TM and ? can be exchanged in a brand.
( T )29. Legal protection on a brand comes into force only after registration. ( F )30. A company can freely use other companies' brands. 四 、 翻译(共计20 分, 每小题 4 分)
31-35;从以下 A,B,C三个选项中选择出最正确的翻译
( B )31. Precious metals such as gold and silver have been used as money.
A. 贵重金属里包括黄金 、 白银和货币
B. 诸如黄金和白银等这类贵重金属曾经作为货币使用过。 C. 贵重金属里的黄金 、 白银都被货币所替代 。
( B )32. Organizing and operating the bank has taught the children a lot about the
banking business.
A. 银行业务包含如何教授孩子们管理和经营 。
B. 管理和经营银行使孩子们学到了很多有关银行业务的知识 。 C. 孩子们把所学的银行知识应用在管理和经营银行 。 ( C )33.Let's get down to business.
A. 让我们坐下来谈买卖吧 B. 我们 .起做生意吧! C. 我们谈正事吧!
( A )34.I think it's preferable for you to change the brand name.
A. 我认为您最好换一个商标 。 B. 我宁愿让您换个商标名.
C. 我考虑您必须取消这个商标名 。
( C )35.Would you think it over for the sake of our long partnership?
A. 您能考虑继续我们的长期合作吗? B. 您想和我们 一起合作吗?
C. 为了我们长期的合作, 您能否再做考虑呢?
第三部分
一、 交际用语 (共计10 分, 每小题 2 分) 1-5 题:阅读下面的小对话, 选择恰当的答语 。 ( B )1. Hello, I'm Susan. Nice to meet you .
A. And you?
B. Nice to meet you, too.
C. Very nice.
( A )2. Could I talk to Prof. Lee .
A. Yes, speaking B. Oh, it's you
C. I am the operator here ( C )3.- Here you are, Sir. .
A. All right. B. Yes, here we are C. Thank you very much
( B )4. Oh. But why didn't he just own up and tell someone? .
A. So be careful with our job
B. He was too scared that he would be fired, I suppose C. You should have told him that earlier
( B )5. - Hi Bob, I'd like to congratulate you on the progress of Beihai project. .
A. Fine, thank you. It is really an interesting project B. Thank you, John. It is really an interesting project C. My pleasure, It is really an interesting project 二 、 词汇与结构(共计 30 分, 每小题 2 分)
6-20 题: 阅读下面的句子, 从 A 、 B 、 C 三个选项中选出一个能填入空白处的最佳选项
国家开放大学商务英语试卷年秋
