口罩消费者问卷调查-questionnaire for face mask consumer

In-depth Customer Interview Outline on Face Masks

Part I Warm-up

Brief introduction of this interview for relaxation;

Ask interviewee some questions such as occupation, hobbies, etc.

Part II Product Positions

1．Do you use cosmetics? Do you use skin-care products?

2．Do you use face masks? When did you begin using face masks? Why?

3．Which kind of face masks do you use, water-off mask, tear-off mask, gel mask, cloth mask, etc.? How do you feel them? How about the rank?

4．What factors have influence on you in selecting face masks, such as price, brand, effect, package, ad., public praise, service, guarantee, authentication, etc.?

5．Which factor is the most important? How about the rank? Why?

6．Do you use cloth face masks?

7．What brands of cloth face masks do you use now? Why do you select that kind of face masks? What are the advantages of cloth face masks?

8．How about weakness of this kind of face masks from price, effect, convenience, and etc.?

9．Would you buy this kind of face masks if you have not used them before?

10． Why would you not buy them?

11． How do you think about excellent face masks, from aspects of price, brand, effect, package, ad., public praise, service, guarantee, authentication, and etc.?

12． How about skin-care products of Japanese brand? How about face masks of Japanese brand?

13． How do you think about import, JV and domestic face masks?

14． How do you think about single product and series of products under one brand?

15． Do you always change brands? Why do you change? (With factors including price, brand, effect, package, ad., public praise, service, guarantee, authentication, and etc.)

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16． Did you see this kind of products? How do you feel about it? Why?

17． What are its eminent advantages?

18． What are its obvious disadvantages? Why?

19． Are you willing to use it? Why?

20． How about product position, high-end, medium end or low-end? Why?

21． What about the pricing for 1 patch and 1 package? How about your one purchasing expense? Why?

22． How do you think about the packaging?

Part III Pricing

1、 How about your one purchasing expense on face masks?

2、 How much would you accept for one-sheet cloth mask?

3、 What are your evaluating criteria for high-end, medium-end, low-end face masks,

such as price, quality, brand, etc.?

4、 What category would you classify these products into? Why?

5、 When would you consider using high-price products?

6、 If the price discount is large, would you doubt the quality?

Part IV Place

1、 Where do you purchase face masks, such as supermarkets, drugstores, brand stores,

special sales counter in department stores, etc.? What are the differences of those places?

2、 Are there any correlation of high-end, medium-end and low end with different

places?

3、 Why do you purchase face masks in those places?

4、 Which factors would you consider for purchasing face masks, such as ad.,

outstanding display area, recommendations from salesclerk, promotions, friends’ introduction, etc.?

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Part V Promotions

1、 What are commonly used promotional ways for face masks?

2、 How about TV ad. for skin-care products? Why?

3、 What is the most impressive promotion on skin-care products for you? Why?

4、 What are disadvantages of current ad.?

5、 How about sales promotion, such as price discount and giveaway, on purchasing for

face masks? How about recommendation from salesclerk?

6、 What kind of sales promotion would you expect?

7、 How do you think about great TV ad. for face masks? What factors would be

included in the ad.? Why?

8、 What kind of topics in ad. would have influence on you, such as nutritious, healthy,

etc.?

9、 What factors would you be impressed by for a new face mask product, for example,

new effect, price, new image, convenience, environmental protection, natural effects?

10、 How about the rank for those factors?

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