A Discourse Analysis on Problem-Solution Pattern of Cosmetic Advertisements

A Discourse Analysis on Problem-Solution Pattern

of Cosmetic Advertisements

苏晓俐

【期刊名称】《海外英语(上)》 【年(卷),期】2015(000)002

【摘要】Based on Winter’s and Hoey’s theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pieces of advertisements on cosmetic products. Findings suggest text patterns of cosmetic advertisements display in various forms and the components of Problem-Solu?tion Pattern are signaled by lexical items as emotive vocabulary with positive or negative meanings and repetition of the brand names. Possible implications are offered for cosmetic advertising industry in writing effective advertisements both in English and Chinese. 【总页数】3页(111-112,127) 【关键词】 【作者】苏晓俐 【作者单位】 【正文语种】英文 【中图分类】H313 【相关文献】