市场营销毕业论文范文
篇一：市场营销毕业论文免费范文 毕业论文
题 目: 浅析我国冰箱行业之路 专 业: 班 级: 学 号: 姓 名: 指导老师: 二〇〇九年六月 摘 要
冰箱作为较早进入城市家庭的家用电器，冰箱在国内已发展了20多年。中国的冰箱市场经过多年的价格战和快速发展后市场已变得成熟。本文对中国冰箱行业的发展作了分析，本文共五章：第一章介绍冰箱的基础；第二章介绍了我国冰箱业的现状及营销渠道；第三、四章重点分析了我国未来冰箱市场的主力市场---农村市场；第五章简单分析了我国冰箱本身的发展方向。本书取材广泛，仅表达个人观点，仅供参考。
关键词：冰箱、营销渠道、市场、农村 Abstract
The refrigerator took enters the city family early the domestic electric appliances, the refrigerator in domestic has developed for more than 20 years.After China s refrigerator market passes through many year price wars and the fast development the market has become mature. This
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article has made the analysis to the Chinese refrigerator profession development, the this article altogether five chapters: First chapter introduces the refrigerator the foundation; Second chapter briefed our country refrigerator industry present situation and the marketing channel; Third, four chapters have analyzed our country with emphasis future the refrigerator market main force market---Rural market; Fifth chapter has simply analyzed our country refrigerator itself development
direction.This book selection is widespread, only expresses individual viewpoint, only supplies the reference.
Key words: Refrigerator, marketing channel, market, countryside 目 录 摘
要...............................................................I Abstract.........................................................II 第一章 概述......................................................1 1.1、 冰箱的发明................................................1 1.2、 冰箱的原理................................................1 第二章 冰箱的营销渠道..........................................2 2.1 中国冰箱业的现状...........................................2 2.1.1 产销规模...............................................2 2.1.2 技术优势...............................................2 2.1.3、市场需求...............................................3 2.2 我国冰箱营销渠道概况.......................................3 2.2.1 我国冰箱营销渠道的演变历史.............................3 2.2.2 我国冰箱营销渠道的现状.................................6
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2.2.3 我国冰箱营销渠道的趋势.................................8 第三章 农村冰箱市场发展.......................................12 3.1 农村冰箱行业..............................................12 3.1.1 市场背景...............................................12 3.1.2 市场及农村市场含义....................................13 3.1.3 农村消费市场特点......................................14 3.1.4 我国农村冰箱市场容量..................................16 3.1.5 农村冰箱市场存在的问题................................18 3.1.6 农村市场消费特点......................................19 3.1.7 农村市场经销商需求....................................20 3.2 整合资源进攻农村市场......................................22 3.2.1 人员效率问题..........................................23 3.2.2 产品问题..............................................24 3.2.3 品牌推广问题..........................................24 3.2.4 售后服务问题..........................................25 第四章 农村冰箱市场的一种细分方法...........................27 4.1 市场细分标准的选择.........................................27 4.2 市场的细分方法.............................................29 4.3 市场细分结构分析...........................................31 第五章未来冰箱发展方向......................................33 5.1 A级节能更走俏.............................................33 5.2 豪华冰箱日益普及..........................................33
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市场营销毕业论文范文
