Chapter One Basics of Business Communication Learning Objectives
After studying this chapter, you will be able to
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Explain what communication is and how important it is and highlight five characteristics of effective business messages
Describe how organizations share information internally and externally
Define the six phases of the communication process Identify and briefly discuss five types of communication barriers
Discuss four guidelines for overcoming communication barriers
Understand the nature of business messages and highlight five characteristics of effective business messages
What Is Communication?
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the process of sending and receiving messages
can be defined as the process by which information is exchanged and understood by two or more people, usually with the intent to motivate or influence behavior. Human communication is also defined as “the process through which individuals – in relationships, groups, organizations, and societies – respond to and create messages to adapt to the environment and one another.” (D.Rubin and L.P.Stewart,
Communication and Human Behaviour,4th
The Importance of Communication
Table1-1 Importance of Competencies in Hiring Decision Rank/Order Factors/Skills Evaluated 1 Oral Communication 2 Self-motivation 3 Problem-solving 4 Decision-making 5 Leadership 6 Human relations 7 Teamwork
8 Work experience 9 Time management 10 Personal appearance
11 Written communication
Source:Jeanne D. Maes, Teresa G. Weldy, and Marjorie L. Icenogle, “Oral Communication
Competency in the Workplace,” Journal of Business Communication 34 (January 1997),pp.67-80.
Some Quotes by Today’s Businesspeople
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Communication is the most used skill in almost every job. How you communicate your accomplishments to others is a reflection of the quality of your work. Sure, you must know how to do your tasks to accomplish great results but that is only a portion of professional success. Good
communication skills are required to report your results to others, persuade colleagues to take action, and (most importantly at review time) sell your success to management.
Don Zatyko, Enterprise Manager
Cost and Performance Analytics, Intuit
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Communication is essential to building trust and teamwork among employees. To become a successful leader, you must have a great team.
Mark Federighi, National Manager of
Business Development E & J Gallo Winery
商务沟通(英)毕博迁移课程Unit 01 Basics of Business and Profon
