论酒包装设计-论文 - 图文

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食品职业学院

毕业论文（设

计）

文（设计）题目：论酒包装设计

所属系别计算机艺术系专业班级 XXX级大专包装技术与设计XXX班姓名 XXXXXXXX 学号 XXXXXXXX 指导教师 XXXXXXXX

撰写日期XXXX 年 X 月

论

摘要

随着经济全球化日益加剧，我国酒市场经济得到了迅猛发展，酒包装已经成为了一个品牌成败的关键。酒包装设计尽管被归入平面设计的畴，但由于其设计除了在平面上进行以外，还包含有立体形态的设计（如纸盒、容器），它是平面装潢与立体形态设计的有机结合，因此，其设计具有独特性。酒包装设计以它独特的设计语言和形式美感折射出艺术光彩，它一定程度上改变了人们的生活方式，提升了人们的审美意识。今天酒的消费在一定程度上，已经成为一种文化消费的趋势。随着文化消费圈层的不断扩大，文化消费已经渗透到我们社会生活的各个层面。人们对商品的购买已经不再是单单的适用，而是越来越注重外观的美感。特别是酒这种商品，更是文化和艺术、历史及品位的载体。这就要求我们设计工作者，在设计酒包装时要综合考虑这些元素。要想使我们的酒包装贴近生活，就需要我们对酒包装的设计，进行深入的研究与发掘。在继承的前提下充分融合时代需求，不断的发展与创新，满足人们对酒这种文化商品的追求。

关键词：酒包装设计，发展，创新，追求

Abstract

With the development of economic globalization, Chinese wine market economy has been developing rapidly, wine packaging has bee a key to the success of the brand. Although wine packaging design was included in the scope of graphic design, but because of its design in addition to on the plane, also includes a three-dimensional shape of the design (such as cartons, containers), it is the organic bination of plane and three-dimensional shape design and decoration, therefore, the design is unique. Wine packaging design to its unique design language and forms of artistic beauty reflected glory, to some extent it has changed people's way of life, enhance the people's aesthetic consciousness. Today, the consumption of alcohol in a certain extent, has bee a cultural consumption trend. With the cultural consumption circle expanded, cultural consumption has penetrated into every aspect of our social life. People on the purchase of goods is not only applicable, but more and more focus on the aesthetic appearance. Especially the wine of modity, is the carrier of culture and art, history and grade. This requires us to design professionals, in the design of packaging should be considered these elements. To make our wine packaging is close to life, we need to wine packaging design, research and explore in depth. The premise of succession to integrate fully the requirements of the times, continuous development and innovation, to meet the people's wine culture that the pursuit of goods.

Keywords: wine packaging design, development, innovation, the pursuit of

第一章引言1

第二章谈酒类包装设计的文化特性 ............................................................................... 1

2.1 图形中体现酒包装设计的文化特性2 2.2 文字中体现酒包装设计的文化特性3 2.3 色彩中体现酒包装设计的文化特性3

第三章酒类包装的局限性5

3.1 色彩单一5 3.2 在盒型上缺少创新5 3.3 印刷工艺比较落后6 3.4 在平面设计上欠缺系统性6 3.5 包装设计与产品属性的统一性7

第四章白酒包装现状分析与前景展望 ........................................................................... 7

4.1白酒包装的现状7 4.2 白酒包装如何提高竞争力7 4.3白酒包装设计8

4.3.1 酒包装透析：酒包装十年缩影8 4.3.2 早年普通纸包裹到灰卡纸、白卡纸包装8

第五章白酒包装的三大发展趋势 ................................................................................... 11

5.1 色彩——多色多用11 5.2 酒器——古为今用12 5.3 瓶型——洋为中用12

第六章酒包装印制市场格局 ........................................................................................... 13