外文翻译原文--目的地竞争力:可持续发展目标的战略
规划和愿景
Destination Competitiveness Meeting
Sustainability Objectives Through Strategic
Planning and Visioning
Lisa Ruhanen
The University of Queensland The School of Tourism and Leisure Management
11 Salisbury Road Ipswich QLD 4305 Australia
lruhanencom
1 Introduction
Destinations whether national state or local are
increasingly taking
their role as tourist destinations very seriously as evidenced by the al-
location of considerable funds towards tourism promotion and market-
ing Much of this funding is being directed towards the enhancement
and development of their touristic image and attractiveness Ritchie
Crouch 2000 With so many destinations competing for the tourist
dollar both on an international and domestic level competition is erce
and destinations are looking to capitalize on all of their assets to dier-
entiate themselves from their competitors This increasing level of com-
petition has highlighted the need for destination planners and managers
to adopt a more strategic focus to ensure this share is sustained in the
future Faulkner 2003 Ritchie Crouch 2000 As Ritchie 1999273
notes the growing level of international competition in the tourism
marketplace and the length of lead times for developing the major fa-
cilities necessary to meet this competition have made strategic level
planning increasingly imperative
A destinations competitiveness has traditionally been viewed in eco-
nomic terms However the advent of triple–bottom line accounting in
both the public and private sectors has placed increasing pressure on
destination planners and managers to give due consideration to the
sustainable management of the environmental and social resources of
the destination This has further highlighted the need for tourism des-
tinations to proactively and strategically plan for future developments
in order to secure both the long–term sustainability of the destination
134 Lisa Ruhanen
and continuing market competitiveness as the cumulative eects of to-
days development decisions will have impacts well beyond the lifetimes
of those making the decisions Ritchie 1999
While the notion of destination strategic planning itself is not new
incorporating the requirements of sustainability into the planning pro-
cess has proven to be more of a challenge Ruhanen 2004 To address
this cases are emerging where the strategic planning methodology has
been revised to incorporate a strategic visioning phase with the objec-
tive of developing a vision for the future of the destination A recognized
外文翻译原文--目的地竞争力:可持续发展目标的战略规划和愿景
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