销售部部门绩效考核方案
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目 录
第1章 市场部考核指标量化................................................................51．1 市场指标与考核制度设计..............................................................51．1．1 市场指标设计.....................................................................51．1．2 市场部考核制度设计...............................................................6第2章 销售部考核指标量化...............................................................132．1 销售指标与考核制度设计.............................................................132．1．1 销售指标设计....................................................................132．1．2 销售部考核制度设计..............................................................14第3章 大客户部考核指标量化.............................................................183．1 销售指标与考核制度设计.............................................................183．1．1 大客户部销售指标设计............................................................183．1．2 大客户部考核制度设计............................................................19第4章 直销部考核指标量化...............................................................254．1 直销指标与考核制度设计.............................................................254．1．1 销售指标设计....................................................................254．1．2 直销部考核制度设计..............................................................25第5章 促销部考核指标量化...............................................................285．1 促销指标与考核制度设计.............................................................285．1．1 促销指标设计....................................................................285．1．2 促销部考核制度设计..............................................................29第6章 导购部考核指标量化...............................................................336．1 导购指标与考核制度设计.............................................................336．1．1 导购指标设计....................................................................336．1．2 导购部考核制度设计..............................................................33第7章 电话销售部考核指标量化...........................................................367．1 销售指标与考核制度设计.............................................................367．1．1 电话销售指标设计................................................................367．1．2 电话销售部考核制度设计..........................................................37第8章 网络销售部考核指标量化...........................................................408．1 销售指标与考核制度设计.............................................................408．1．1 网络销售指标设计................................................................408．1．2 网络销售部考核制度设计..........................................................40第9章 区域销售部考核指标量化...........................................................449．1 销售指标与考核制度设计.............................................................449．1．1 区域销售指标设计................................................................449．1．2 区域销售部考核制度设计..........................................................45第10章 销售分公司考核指标量化..........................................................4710．1 销售指标与考核制度设计............................................................4710．1．1 分公司销售指标设计.............................................................4710．1．2 销售分公司考核制度设计.........................................................48第11章 销售办事处考核指标量化..........................................................5211．1 销售指标与考核制度设计............................................................5211．1．1 办事处销售指标设计.............................................................5211．1．2 办事处考核制度设计.............................................................53第12章 广告部考核指标量化..............................................................5512．1 广告指标与考核制度设计............................................................5512．1．1 广告指标设计...................................................................55
12．1．2 广告部考核制度设计.............................................................56第13章 公关部考核指标量化..............................................................5913．1 公关指标与考核制度设计............................................................5913．1．1 公关指标设计...................................................................5913．1．2 公关部考核制度设计.............................................................60第14章 售后服务部考核指标量化..........................................................6514．1 售后服务指标与考核制度设计........................................................6514．1．1 售后服务指标设计...............................................................6514．1．2 售后服务部考核制度设计.........................................................66第15章 总监级人员考核指标量化与方案设计................................................7015．1 总监级人员考核方案设计.............................................................7015．1．1 营销总监绩效考核方案设计.......................................................7015．1．2 销售总监绩效考核方案设计.......................................................7515．1．3 区域总监绩效考核方案设计.......................................................7915．1．4 大客户总监绩效考核方案设计.....................................................81第16章 经理级人员考核指标量化与方案设计................................................8616．1 经理级人员考核方案设计............................................................8616．1．1 市场经理绩效考核方案设计.......................................................8616．1．2 销售经理绩效考核方案设计.......................................................8816．1．3 大客户部经理绩效考核方案设计...................................................9216．1．4 直销经理绩效考核方案设计.......................................................96第17章 主管级人员考核指标量化与方案设计...............................................10117．1 主管级人员考核方案设计...........................................................10117．1．1 促销主管绩效考核方案设计......................................................10117．1．2 导购主管绩效考核方案设计......................................................10417．1．3 电话销售主管绩效考核方案设计..................................................10817．1．4 网络销售主管绩效考核方案设计..................................................11117．1．5 维修服务主管绩效考核方案设计..................................................113第18章 专员级人员考核指标量化与方案设计...............................................11718．1 专员级人员考核方案设计...........................................................11718．1．1 市场专员绩效考核方案设计......................................................11718．1．2 销售专员绩效考核方案设计......................................................12218．1．3 大客户专员绩效考核方案设计....................................................12418．1．4 直销专员绩效考核方案设计......................................................128第19章 销售人员销售费用量化考核.......................................................13219．1 销售人员销售费用指标量化.........................................................13219．1．1 奖励提成考核指标量化..........................................................13219．1．2 培训费考核指标量化............................................................13219．1．3 促销费考核指标量化............................................................13319．1．4 广告费考核指标量化............................................................13319．1．5 公关费考核指标量化............................................................13419．1．6 差旅费考核指标量化............................................................13419．1．7 业务招待费考核指标量化........................................................13419．1．8 售后服务费考核指标量化........................................................135第20章 销售人员评比考核...............................................................13620．1 销售人员评比考核指标.............................................................13620．1．1 评比考核定量指标设计..........................................................13620．1．2 评比考核定性指标设计..........................................................13620．2 销售人员评比考核方案.............................................................137
20．2．1 销售人员评比考核制度..........................................................137第21章 销售人员阶段性考核.............................................................14021．1 销售人员转正与月度考核...........................................................14021．1．1 销售人员转正考核方案..........................................................14021．1．2 销售人员月度考核方案..........................................................14221．2 销售人员季度与年终考核...........................................................14421．2．1 销售管理人员季度考核方案......................................................14421．2．2 基层销售人员年终考核方案......................................................14721．2．3 销售管理人员年终考核方案......................................................149第22章 渠道管理量化考核与方案设计.....................................................15322．1 经销商管理量化考核与方案设计.....................................................15322．1．1 经销商管理量化指标............................................................15322．1．2 经销商综合考核方案............................................................15522．2 代理商管理量化考核与方案设计.....................................................16022．2．1 代理商管理量化指标............................................................16022．2．2 代理商信用考核方案............................................................16122．3 零售商管理量化考核与方案设计.....................................................16322．3．1 零售商管理量化指标............................................................16422．3．2 零售商终端活化考核方案........................................................165
销售部部门绩效考核方案
