2021年生鲜电商行业研
究分析报告
目录
1.
生鲜电商行业前景趋势 ........................................................ 5
1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11
市场规模将进一步扩大 ............................................................................. 5 用户消费习惯逐渐转向线上 .................................................................... 5 新模式将诞生：无人零售、无人货架 .................................................... 5 仓储管理模式进一步完善 ......................................................................... 6 线下仍为主力，但线上增长迅速 ............................................................ 6 资本方和企业家趋于理性 ......................................................................... 7 生鲜电商人力、物力成本低 .................................................................... 7 延伸产业链 .................................................................................................. 7 生态化建设进一步开放 ............................................................................. 8 呈现集群化分布 ......................................................................................... 8 需求开拓 ...................................................................................................... 9
2. 生鲜电商行业现状 ............................................................. 10
2.1 2.2 2.3
生鲜电商行业定义及产业链分析 .......................................................... 10 生鲜电商市场规模分析 ........................................................................... 12 生鲜电商市场运营情况分析 .................................................................. 13
3. 生鲜电商行业存在的问题 .................................................. 16
3.1 3.2 3.3
生鲜电商门槛最高 ................................................................................... 16 市场渗透度差 ........................................................................................... 16 购买体验感差 ........................................................................................... 16
2
3.4 3.5 3.6 3.7 3.8 3.9 3.10
流通环节货损率高 ................................................................................... 17 基础设施落后，物流成本高 .................................................................. 17 相关管理人才缺乏 ................................................................................... 18 冷链物流有关法律法规不健全 .............................................................. 18 行业服务无序化 ....................................................................................... 19 产业结构调整进展缓慢 ........................................................................... 19 供给不足，产业化程度较低 .................................................................. 20
4. 生鲜电商行业政策环境分析 ............................................... 21
4.1 4.2 4.3 4.4
生鲜电商行业政策环境分析 .................................................................. 21 生鲜电商行业经济环境分析 .................................................................. 21 生鲜电商行业社会环境分析 .................................................................. 21 生鲜电商行业技术环境分析 .................................................................. 22
5. 生鲜电商行业竞争分析 ...................................................... 23
5.1
生鲜电商行业竞争分析 ........................................................................... 23
对上游议价能力分析 .............................................................. 23 对下游议价能力分析 .............................................................. 23 潜在进入者分析 ..................................................................... 24 替代品或替代服务分析 .......................................................... 24
5.1.1 5.1.2 5.1.3 5.1.4 5.2 5.3
中国生鲜电商行业品牌竞争格局分析 .................................................. 25 中国生鲜电商行业竞争强度分析 .......................................................... 25
6.
生鲜电商产业投资分析 ...................................................... 26
3
2021生鲜电商行业研究分析报告
