广告和促销
一、广告设计 一、 广告设计：
? How's the design for this year‘s Valentine’s Day advertisement
coming along？
? If you have any suggestions, just let me know. I can change it. ? I'm just thinking the overall color scheme looks a bit darkish. ? I don' t know if that’s appropriate for Valentine's Day.
? I think you're right. What if I changed the background color to pink,
like this? 译文：
? 今年情人节的广告设计得怎么样了? ? 你如果有建议,就告诉我。我可以修改。 ? 我在想,这整体色彩有点暗。 ? 不知道这适不适合情人节。
? 我想,你说得对。要是我把背景色变成粉色呢，像这样怎么样？ 二、 促销活动：
? I think we need to look for new ways to attract customers ? What promotions do we have going on?
? Customers are always looking for a good bargain. How about offering
discount on certain products?
二、促销活动 三、宣传方式
? For auxiliary parts, which have a high profit margin, we could offer a
25-percent discount。
? We have a two-for-one deal on our budget rooms ? We have a loyalty card for regular customers。
? With a little luck. business should start to turn around soon。
译文：
? 我想,我们得想新办法来吸引顾客。 ? 我们有什么促销手段。
? 顾客总是要寻找物美价廉的东西。我们把一些产品打折出售怎么样? ? 辅助性产品利润空间大,我们可以打7.5折。 ? 我们的特价房间有“住一送一”的活动。 ? 我们给长期顾客发放了忠诚卡。
? 要是运气好的话,我们的生意很快就会好起来。 三、 宣传方式：
13. We can advertise the sale on our website
14.Since this product is especially attractive to middle-income consumers, that's where we need to focus our marketing。
15 We set up a small-scale market test for two months. Consumer reaction was good overall。
16. We have planned a major TV advertising campaign for May of this year.
17. We're working on some new promotional literature which will be used
in stores。
18. We are going to hold a press conference in order to maximize media coverage during the launch phase 译文：
? 我们可以在网上贴出打折广告了。
? 鉴于这款产品对中等收入消费者尤其具有吸引力,应该把营销重点放在这些
人上。
? 我们做过一个为期两个月的小范围市场测试,消费者反应良好。 ? 我们策划了一期大型的电视广告活动,将在今年5月进行。 ? 我们正在制作店铺中使用的新促销传单。
? 为了最大程度地增加爆体盖面,我们打算在产品上市期召开新闻发布会。 四、 本章单词短语回顾： accessory配件 appropriate适合的 auxiliary辅助性的 bargain交易 cable数据线 darkish暗淡的 overall整体的 reaction反应 small-scale小范围
25-percent discount 7.5I折
advertise on在…打广告 advertising campaign广告活动 background color背景色 closing time闭店时间
color scheme色彩设计;配色方案 high profit margin大利润空间 launch phase产品上市期 let alone更别提 market test市场测试 media coverage媒体报道量 press conference新间发布会 promotional literature促销传单 turn around好起来 two-for-one deal买一送一
广告和促销
