离合器面片行业企业战略规划思路及方案

年离合器面片行业企业战略

规划思路及方案

2020

目录

1 企业战略目标............................................................................................................. 1 2 企业战略选择............................................................................................................. 1

2.1 行业 SWOT 分析 .............................................................................................. 1 2.2 企业战略确定 ................................................................................................ 1 2.3 行业 PEST 分析 .............................................................................................. 1

2.3.1 政策因素 ............................................................................................ 1 2.3.2 经济因素 ............................................................................................ 1 2.3.3 社会因素 ............................................................................................ 1 2.3.4 技术因素 ............................................................................................ 1

3 行业竞争分析............................................................................................................. 1

3.1 国内外对比分析 ............................................................................................ 1 3.2 中国行业品牌竞争格局分析 ........................................................................ 1 3.3 中国行业竞争强度分析 ................................................................................ 1

3.3.1 中国行业现有企业竞争情况 ............................................................ 1 3.3.2 中国行业上游议价能力分析 ............................................................ 1 3.3.3 中国行业下游议价能力分析 ............................................................ 1 3.3.4 中国行业新进入者威胁分析 ............................................................ 1 3.3.5 中国行业替代品威胁分析 ................................................................ 1

4 企业战略实施重点..................................................................................................... 1

4.1 打造自主品牌 ................................................................................................ 1 4.2 重塑企业价值链 ............................................................................................ 1

4.2.1 规范研发设计流程 ............................................................................ 1 4.2.2 优化生产制造 .................................................................................... 1 4.3 重视市场营销 ................................................................................................ 1 4.4 整合线上及线下平台 .................................................................................... 1 4.5 宏观环境下行业的定位 ................................................................................ 1 4.6 行业发展趋势 ................................................................................................ 1

5.企业战略保障措施.................................................................................................... 1

5.1 根据企业的发展阶段,及时调整组织架构 .................................................. 1 5.2 加强人才培养与引进 .................................................................................... 1

5.2.1 制定人才整体引进方案 .................................................................... 1 5.2.2 渠道人才引进 .................................................................................... 1 5.2.3 内部员工竞聘 .................................................................................... 1 5.3 加速信息化建设步伐 .................................................................................... 1