牛津英语模块四unit1-unit4知识点
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Unit 1 Advertising (Module 4)
【考点释析】
1. An advertisement provides information and
uses persuasive language and exciting images to
encourage people to buy a product or service or believe in an idea. 广告通过提供有关信息、使用劝导性语言和令人兴奋的图象来鼓励人们购买某种产品或服务或者是相信某种理念。
provide vt. 供应, 供给 vi. 采取预防措施；赡养 provide for
provide food and shelter for a family 为家庭提供食物和住宿
Sheep provide us with wool. 羊供给我们羊毛。 She provides for her family by working in a hospital. 她靠在医院工作来养家。
The school supplies books to the children. 学校供应孩子们书籍。 Cows supply us with milk. 奶牛给我们提供牛奶。 【拓展】provided/providing that… = on condition that… conj. 倘若
Provided/Providing that he doesn’t come, what shall we do?
2. A commercial advertisement is one which
someone has paid for to promote a product or service. 商业广告是广告客户支付费用以推销某种产品或服务的广告。
① pay for sth 花钱买某物；付出代价，得到报应；偿还，赔偿
pay three dollars for a hamburger
花三美元买了一个汉堡包
You’ll pay for this mischief!
你会因恶作剧而受惩罚！
She paid the price for her laziness.
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她为自己的懒惰付出了代价。
② promote 增进，促进；提升，使晋级；宣传，推广，推销（商品等）
commercials promoting a new product
促进新产品销售的商业广告
promote growth / prosperity / understanding 促进增长/繁荣/了解
be promoted (to be) captain / to the rank
of captain 被提为队长
The boy was promoted to the fourth
grade. 这个男孩升到四年级。
3. PSAs are meant to teach us and help us lead better lives. 公益广告旨在教导大众，为改进人们的生活提供帮助。
mean 意欲；打算 (mean to do sth)
I meant to go running this morning, but I overslept.
我今天早晨本打算去跑步，但是我睡过头了。 be meant for = be intended for 打算用作…
be meant to do = be intended to do 是用来…
The building is meant for storage 这座大楼预定作仓库用。 The program was meant to entertain children. 这个节目是用来娱乐孩子的。
4. I want to thank you for offering me such useful advice during my research.
① offer vt. 提出，提供；开价；表示愿意 The hostess offered us a cup of coffee. 女主人给了我们一杯咖啡。
offer to help sb 表示愿意帮助某人
offer 1,000 pounds for the house 出价一千英镑买这所房子
【拓展】make an offer (of sth) 提议；出价；提供
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make an offer of help / support / food 提出给以帮助/支持/食品
make an offer of ＄250,000 for the house 出价25万美元买这所房子
② useful adj. “有用的，有益的，实用的，有帮助的”，常用结构：
be useful to do sth；be useful to sb；be useful for (doing) sth
It can be useful to write an outline of your argument first.
先把你的论点纲要写下来可能会有帮助。 These plants are particularly useful for taking in harmful gases in the new house.
这些植物特别有助于吸收新房里的有害气体。
5. I recommend that we purchase 10 copies for the library. recommend vt. 推荐，介绍，劝告，建议
常用结构：
recommend sth for (用途) 推荐某物作某用途
recommend sb for / as (工作、职位、头衔) 推荐某人做/担当…
recommend sth to sb 向某人推荐某物
recommend doing sth / that-clause (谓语：should do) 建议做某事 = advise
recommend sb to do sth 建议某人做某事 = advise
I recommend him for the job / as general manager 我推荐他做那项工作/做总经理。
Our English teacher recommended Crazy English to us. recommend trying a new medicine 建议试服一种新药
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asking for trouble. 她建议我们避免找麻烦。
6. In order to determine your audience, you will need to do a little research. determine vt. 决定；决心，决意；确定；使下定决心
He determined to go / that he (should) go at once. 他决心立刻就走。
He has been determined to learn English well. 他已下决心学好英语。
They determined on an early start. 他们决定早些出发。
I have determined on / upon going to the countryside after graduation. 我已决定毕业后到农村去。
【拓展】decide to do sth 决定干某事
make a decision to do sth 决定干某事
make up one’s mind to do sth 决心干某事
7. It is important to always try to appeal to the way the audience will react.
appeal to 向…呼吁/请求；投合…的心意；引起…的兴趣
appeal to sb for 为…向某人呼吁/请求
appeal to sb to do sth 呼吁某人做某事
Bright colours appeal to small children. 小孩喜欢鲜艳的颜色。
appeal for aid / mercy / sympathy 请求援助/宽恕/同情
8. You can gather this information from your research. 你可以从这项调查中获得信息。 gather vt. 使聚集，搜集 vi. 集合，聚集
The teacher gathered the students round her.
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牛津英语模块四unit1-unit4知识点
