Exploring Tourism Risk at Jaffna Peninsula with Special Reference to Keerimalai Ritual Bea

Exploring Tourism Risk at Jaffna Peninsula with Special Reference to Keerimalai Ritual Beach Site in

Sri Lanka

Ilangkeeran

Bithushan[1];Kidnarasa

Kabilan[1];Kalimuththu

Shanmuganathan[1];Mahalingam Ramanan[1];;;;

【期刊名称】《旅游与酒店管理：英文版》 【年(卷),期】2018(006)001

【摘要】Ritual beach sites are considered as one of the major travel motives for the tourists to visit Sri Lanka.Jaffna is rich with wonderful ritual beach sites including Keerimalai and Villunri areas.Many local and foreign tourists arrive at these ritual beach sites every day.Ensuring safety of tourists in the tourist destinations is considered as one of the important factors which determine the revisit and for remaining the higher number of tourist arrivals.But,the studies about the risks for tourists at the destinations,especially in the ritual beach sites,were very rarely conducted by the researchers.Therefore,a study to explore the tourism risks at the ritual beach site was considered very important.Further,if the tourists feel that the particular destination is risky,the image of the destination shall be affected and also tourists may negatively convey the message to others.Therefore,the main objective of this study is to identify the factors influencing the tourism risk in Jaffna Keerimalai ritual sea site.This study also recommends overcoming