桂林电子科技大学商学院20周年校庆公关策划书

桂林电子科技大学商学院20周年院

庆公关策划书

策划团队：

指导老师： ___________________

目录

一、桂林电子科技大学商学院简介····························2 二、公关策划的宗旨········································2 三、活动内容··············································2

（一）活动目标·····················································2 （二）公众·························································3 （三）活动主题·····················································3 （四）院庆活动项目·················································3 （五）经费预算·····················································5

四、院庆活动时间进程表···································5 五、人员安排·············································5

（一）活动工作的分组···············································5 （二）活动工作分配·················································6

六、活动场地、物资········································7

1、展览活动························································7 2、阅兵····························································7 3、大型的签名活动··················································7 4、举办庆祝桂电商学院20周年文艺晚会·······························7

七、效果展望··············································7 八、附件·················································7

（一）附件一：经费预算·············································8 （二）附件二：注意事项·············································8 （三）附件三：问卷··················································9