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美的海外商场部网站组 建及电子商务计划书
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目 录
一、公司简
介 ............................................................................................................................ 过错！未定义书签。
二、概述 ......................................................................................................................................................................3
美的网站定位 ......................................................................................................................................................3 美的网站优势初探 ..............................................................................................................................................4
化了流转环节，进步了直接运营形
式 .....................................................................................................4
美的供给新颖有用的营销东
西 ..................................................................................................................4
为美的供给了宽广的开展空间，无限商机在
手 ...................................................................................4
为美的加强企业内部办理，便当企业职工交
流 ...................................................................................4
电子商务必将下降美的的运营本
钱 .........................................................................................................4
三、SWOT 剖
析 .........................................................................................................................................................5
单从网站功用剖析， 美的现在要将现有网站转化成一个有知名度、 内容丰富、 功
能完备的网站。这样才干踏足国际电子商务的商
场。 .............................................................................7
四、海外网站前台构建 ..............................................................................................................................................8
网站功用改
造 ......................................................................................................................................................8
经过剖析其他同类型网站， 咱们除了保存一些传统企业网上电子商务的基本功用
外，更为美的海外网站规划一系列共同功
用 :..............................................................................................8
海外企业网站特徵 ..............................................................................................................................................9 五、海外网站后台支
撑 ............................................................................................................................................ 11
六、项目办
理 ............................................................................................................................................................12
项目时刻
表 ........................................................................................................................................................12
人力投入 ............................................................................................................................................................12 七、报价 ....................................................................................................................................................................13
策划修改（担任网站品牌建造及内容规划编
撰） ........................................................................................13 创意规划 （承当网站的创意规
划） ..............................................................................................................13
硬件报价（网站后台技能的规划、开
发） ....................................................................................................13
软件及保护费
用 ................................................................................................................................................14
七、服务许
诺 ............................................................................................................................................................15
网上使用服
务 ....................................................................................................................................................15
海外网站保
护 ....................................................................................................................................................15
If VPN has SLA, money-back guarantee will be provided by SP............................... 过错！未定义书签。
八、美的电子商务的开
展 ........................................................................................................................................16
与现有 ERP 接合 ..............................................................................................................................................16 结合维修站体
系 ................................................................................................................................................16
组成 SCM 体
系 .................................................................................................................................................16
九、总结 ....................................................................................................................................................................17
美的商业计划书.doc
