3. 4. 5. 6. 7. 8. 1. 2. 3. 4. 5. 6. 7. 8. 9.
entities; B2G B2B B2C
U.S.或American capital broadband
customized marketing strategy 定制的营销策略 B2G transaction 企业对政府交易 dial-up modem 拨号调制解调器 dot-com bust 网络不景气 smart card 智能卡 digital piracy 数字盗版 dot-com boom 网络繁荣
C2C transaction 消费者对消费者交易 Web auction site 拍卖网站
II. Translate the following terms or phrases from English into Chinese and vice versa:
10. fingerprint reader 指纹读取器
11. 射频识别装置 radio-frequency identification (RFID) device 12. 电子数据交换 electronic data interchange (EDI) 13. 库存管理技术 inventory management technology 14. 知识产权 intellectual property 15. 条形码 bar code
16. 货币兑换 currency conversion 17. 电子图书 electronic book 18. 视网膜扫描仪 retina scanner
19. 个人数字助理 personal digital assistant (PDA) 20. 企业对企业电子商务 B2B electronic commerce
III. Fill in each of the blanks with one of the words given in the following list, making changes if necessary:
Commerce, the negotiated exchange of goods or services, has been practiced in traditional ways for thousands of years. Electronic commerce is the application of new technologies, particularly Internet and Web technologies, to help individuals, businesses, and other organizations conduct business more effectively. As in the Industrial Revolution, electronic commerce will be adopted in waves of change. The first wave of electronic commerce ended in 2000. More recently, a second wave with new approaches to integrating Internet technologies into business processes has begun. In the second wave, businesses are focusing less on overall business models and more on improving specific business processes.
Using electronic commerce, some businesses have been able to create new products and services, and others have improved the promotion, marketing, and delivery of existing offerings (待售品). Firms have also found many ways to use electronic commerce to improve purchasing and supply activities; identify new customers; and operate their finance, administration, and human resource management activities more efficiently. The inherently global
nature of electronic commerce leads to many opportunities and a few challenges. Businesses must be careful to understand the trust, cultural, language, and legal issues that arise in international business. IV. Translate the following passage from English into Chinese:
公司对电子商务感兴趣，原因相当简单，那就是因为电子商务能够有助于增加利润。电子商务对企业的所有好处可以概括为一句话：电子商务能够提高销售额和降低成本。在万维网上做广告做得好，可使甚至一家小型公司的推销信息传布到世界每个国家的潜在顾客。一家公司可使用电子商务与地理上分散的小群顾客建立联系。万维网尤其有助于创建可成为特定种类产品或服务理想目标市场的虚拟社区。
正像其可为卖家增加销售机会一样，电子商务也可为买家增加购买机会。企业可使用电子商务确定新的供应商和业务伙伴。洽谈价格和交货条件使用电子商务比较容易，因为因特网能够帮助公司高效地获取竞争性投标信息。电子商务可提高企业交换信息的速度和准确性，这可降低交易双方的成本。
Unit Twelve/Section B
I.
Fill in the blanks with the information given in the text: 1. 2. 3. 4. 1. 2. 3. 4. 5. 6. 7. 8. 9.
transaction static; dynamic bag; basket secure
software suite 软件套件 text box 文本框
virtual checkout counter 虚拟付款台 static catalog 静态目录 browser session 浏览器会话期 动态目录 dynamic catalog 购物车软件 shopping cart software 供应链 supply chain
企业资源计划软件 enterprise resource planning (ERP) software
II. Translate the following terms or phrases from English into Chinese and vice versa:
10. 税率 tax rate
Unit Twelve/Section C
I.
Fill in the blanks with the information given in the text: 1. 2. 3. 4. 1. 2. 3. 4.
credit
downloading; in-store malls hackers
privacy policy 隐私政策 identity theft 身份（信息）盗取
affiliate marketing 联属网络营销，联盟营销 postal money order 邮政汇票
II. Translate the following terms or phrases from English into Chinese and vice versa:
5. 6. 7. 8.
零售网站 retail website 信用卡 credit card 货到付款 cash on delivery 安全套接层 Secure Sockets Layer
《计算机英语第》课后练习答案
